#164: Fixing bad mobile ads with Jimmy Morrow, Director of Product Marketing at Moloco
Okay, let’s start with the obvious - nothing is perfect. By the time you get to your 40s, hopefully, sooner, you realize that as much as you try to do your best there is always a margin for error. But...
18 Sep 202324min
#163: The challenges of a mobile game player support with Eric Vermillion, CEO of Helpshift
We all like it when things go smoothly and prefer it to stay that way but the Universe is messy so people’s experience with mobile apps and mobile games can be too. As much as app developers do their ...
11 Sep 202334min
#162: Generative AI in mobile ad campaigns with Levi Matkins, CEO of LifeStreet
ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI revolution that took off late last year. Of course...
4 Sep 202326min
#161: Building apps for a billion users with Rajesh Janakiraman, Engineering Manager at Gmail Android at Google
One of the things that set mobile apps apart from desktop software is the scale. Since 2008, when the mobile app stores were launched, and on, scale has been a crucial ingredient for any iOS or Androi...
28 Aug 202333min
#160: App onboarding: solving the endless choice problem with Chris Dalla Riva, Senior Product Manager at Audiomack
Frictions. “The resistance that one surface or object encounters when moving over another” - this is the dictionary definition of what friction means in science. When you ask a mobile app developer “W...
21 Aug 202332min
#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health
A long-long time ago, 16 years ago to be precise, there was the world before Mobile - the time when if you wanted to read the news, watch movies, pay your bills, plan your next trip and so on you had ...
14 Aug 202328min
#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus
I don’t think anybody in the app industry would argue with the fact that growth is what occupies app marketers’ and developers’ minds all the time. From Monday to Friday and, unfortunately quite often...
7 Aug 202328min
#157: Marketing with ChatGPT: lessons learned so far with Bryan Karas, CEO of Playbook Media
In this episode, we’ll be discussing how ChatGPT can help you create more effective digital marketing campaigns. We’ll be exploring the latest advancements in language models and machine learning and ...
31 Jul 202337min
