#156: The art & science of a mobile user research with Rosie Hoggmascall, Head of Growth at Perceptycs
Think about it - whatever product or service you offer on a market your success always hinges on how well you know the people you sell your product to. There is just no other way around it - either yo...
24 Jul 202331min
#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd
PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mobile pr...
17 Jul 202330min
#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust
Here is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - do you remember your kids when they’re 15? Today we’ll be talking about the very ...
10 Jul 202338min
#153: Building a superior mobile product with Lisa Pickett, digital product and marketing specialist
Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a project looks like now. What’s the difference? Why do you feel way more confident...
26 Jun 202339min
#152: Achieving product-market fit whilst growing 20% M/M with Nathan Hudson, Founder & CEO at Perceptycs
There are roughly 5 million mobile apps between iOS and Android (roughly speaking - the population of Norway) and of course every single of those apps has its own purpose and they collectively help al...
19 Jun 202332min
#151: ChatGPT’s impact on social media, influencers, and brands with Jason Mitchell, CEO at Movement Strategy
Six months ago, ChatGPT sounded like yet another high-tech gibberish for people who were in the know, today well more than 100 million people around the world use this cutting-edge Generative AI tool ...
12 Jun 202336min
#35: TikTok audiences with Andre Kempe, Founder at Admiral Media
Are you on TikTok? Who isn’t on TikTok? Although it’s popular with younger audiences, it is possible to attract multiple generations with TikTok’s advertising platform. The story of early adoption by ...
7 Jun 202321min
#34: Privacy & data in mobile with Alex Ritchie, Product Manager, Privacy and Data at AdColony
Do you take your smartphone for granted? Even though you’ve had it for years and use it every day? What personal and private data is collected about you and the apps you use? For the last couple years...
7 Jun 202325min
