#33: Advertising on TikTok with Tiffany Ou, GM Americas at Nativex
To make an app business sustainable, app marketers need to have a robust strategy to secure their apps growth. When app growth slows down, should marketers try advertising on a new channel? If yes, wh...
7 Jun 202322min
#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich
Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% perce...
7 Jun 202331min
#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude
When you are looking for a new car to buy, chances are you may check how long it takes for your future ride to accelerate from 0 to 60 miles per hour (for non-American listeners I mean 100 km/hour). O...
5 Jun 202340min
#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]
This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew...
29 Mai 202357min
#148: The story of Dorothy Perkins mobile’s growth with Laricea Roman-Halliday, Head of Marketing at Dorothy Perkins
The retail market, and fashion in particular, has been going through some dramatic changes. The impact of COVID-19 on fashion brands was huge - people were forced to start using mobile apps to buy the...
15 Mai 202337min
#147: First-party data: the mobile paradigm shift with Ben Jeger, VP EMEA of Moloco
First-party data. Spoiler alert - we aren’t gonna be talking about what data you can collect from your first party in college or your political affiliation. No - today the topic on the table is how th...
8 Mai 202326min
#146: ASO with ChatGPT with Thomas Kriebernegg, CEO & Co-founder of App Radar
ChatGPT. By now this AI tool’s name is so familiar to you, it took only a few months for the OpenAI breakthrough Artificial Intelligence tool to touch so many business and non-business related areas. ...
1 Mai 202329min
#145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular
It was late March 2018, a pretty unassuming day. Except this is when Apple launched its SKAdNetwork. I bet back then many people weren’t sure what letters in this acronym should and shouldn’t be capit...
24 Apr 202338min
