#145: SKAdNetwork 4.0: what’s in it for you with Eran Friedman, Co-Founder and CTO at Singular
It was late March 2018, a pretty unassuming day. Except this is when Apple launched its SKAdNetwork. I bet back then many people weren’t sure what letters in this acronym should and shouldn’t be capit...
24 Apr 202338min
#144: ASA + ASO = app growth app with Emre Bilgic, Senior Sales Engineer at MobileAction
If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts. Of course, when you think about the free part, App Store Optimization comes to mi...
10 Apr 202336min
#143: User Acquisition Strategies from Fabulous app with Natalie Drozd, Marketing & UA Lead at Fabulous
For more than a century scientists have been trying to pin down what sets us humans apart from the rest of the animal kingdom. The most prominent feature that seems to be doing the job is collecting, ...
3 Apr 202334min
#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Generative AI ChatGPT and leveraging the power of AI for app analytics. Following this new trend, app marketers don’t want to be left behind and actively explore what this new flavor of artificial int...
27 Mar 202327min
#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak
Stores. We all visit several times a week a grocery store, once a week we may check out what’s cool in a nearby mall but what store do we check sometimes a couple of times a day? Right - it’s either A...
20 Mar 202326min
#140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude
One of the pillars of mobile app growth is App Engagement. Month after month, year after year this is the never-ending challenge for every app marketer or mobile product manager out there. This is wha...
13 Mar 202325min
#139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal
Look around, wherever you’re listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So he...
27 Feb 202325min
#138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai
Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and trick...
20 Feb 202327min
