#142: 2023 Influencer Marketing Trends with Lucia Aguilar, founder at TATAM.digital
Generative AI ChatGPT and leveraging the power of AI for app analytics. Following this new trend, app marketers don’t want to be left behind and actively explore what this new flavor of artificial int...
27 Mar 202327min
#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak
Stores. We all visit several times a week a grocery store, once a week we may check out what’s cool in a nearby mall but what store do we check sometimes a couple of times a day? Right - it’s either A...
20 Mar 202326min
#140: Boosting app engagement with product-led growth principles with Esther Trapadoux, Growth Marketing at Amplitude
One of the pillars of mobile app growth is App Engagement. Month after month, year after year this is the never-ending challenge for every app marketer or mobile product manager out there. This is wha...
13 Mar 202325min
#139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal
Look around, wherever you’re listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So he...
27 Feb 202325min
#138: State of Mobile 2023 with Lexi Sydow, Data Analytics at Data.ai
Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and trick...
20 Feb 202327min
#137: The Future of App Attribution with Mateusz Bochenczak, Apps & Mobile Gaming Measurement at Appsflyer
One of the biggest causes of our fears and worries is uncertainty. Ask any app marketer “What’s on your mind more than anything else?” and chances are you will hear something like “how well do I know ...
13 Feb 202335min
#136: Creating the best monetization strategies for free apps with Andriy Sambir, CEO of LinkUp Studio
When you think about the Internet, what words come to your mind? Essential, cross-cultural, crucial for governance, and the word free would pop up as well. Yes - we pay for many online services, these...
6 Feb 202340min
#135: Tapping Influencers for your app marketing mix with Marion Balinoff, Influencer Marketing Consultant
Today I’d like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this podcast, we covered this topic conceptually multiple ti...
30 Jan 202324min
