#78 :The opportunity for consumer subscription apps with Nico Wittenborn, Investor at Adjacent
On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention - SAAS (stands for Software As a Service) and App Subscriptions. Both g...
6 Sep 202141min
#77 : How to make more of your Search Ads targeting campaigns with Simon Thillay, Head of ASO at AppTweak
At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both - App Store Optimization to get native traffic and run paid search, among many performanc...
16 Aug 202130min
#76 : Can ASO work hand in hand with performance marketing with Anton Tatarynovich, Senior ASO Consultant at Phiture
ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, people began to wonder how to get more downloads for...
2 Aug 202135min
#75 : How Rapchat got to 7 million with Seth Miller, founder and CEO at Rapchat
Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music? Our today’...
26 Jul 202131min
#74 : Driving Growth with Engagement and Retention strategies with Nicole Chin, growth at Mindvalley
The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation about m...
19 Jul 202129min
#73: User Acquisition via Influencer Marketing with Lucia Aguilar, Founder at TATAM.digital
It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagram or one of the came-out-of-nowhere girl or guy on T...
12 Jul 202126min
#72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony
Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and marketing application updates. Today’s guest is Justin...
21 Jun 202130min
#71: What does make an app a hit? with Sean Casto, CEO of PreApps
In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lif...
14 Jun 202131min
