#63: TikTok marketing for brands: best practices with Evan Horowitz, CEO at Movers+Shakers
With more than 500,000 brands worldwide in more than 2,000 product categories, they are all competing for your attention. To meet the demand of reaching out to more people, new marketing channels take...
12 Apr 202118min
#62: How to grow your app during the pandemic with Grzegorz Garczyński, Director of Global Performance Marketing at Booksy
It's been a second year as the whole world has been dealing with the COVID-19 pandemic. Obviously, mobile app businesses are being impacted by this pandemic as well, for many app onwers it has changed...
5 Apr 202126min
#61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource
When marketers run mobile advertising ad campaigns, just like with any business, or any situation in our life for that matter, they need to make short and long-term decisions. Psychologically we’re w...
29 Mar 202123min
#60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie
We're in the second year of the COVID-19 pandemic, it influenced every single area of our live, including mobile, of course. To get a bird-eye view on the mobile app ecosystem, we invited the industry...
22 Mar 202134min
#59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey
Growing the app's user base is what on an app marketer's mind from Monday till Friday and possibly on weekends as well. Going international is one of the ways to expand an app's user base. Today’s gue...
15 Mar 202121min
#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo
How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route - online ads in your Instagram ...
8 Mar 202125min
#57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic
Fact - people are tired of ads, especially on mobile. Because of such a variety of options they're bombarded in their Instagram / Facebook feeds, inside apps, on websites and of course on YouTube and ...
1 Mar 202128min
#56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel
Mobile app growth and how to achieve it are in the center of any well-thought app marketing strategy. You may power your app growth with paid marketing or the product itself may lead its growth. Every...
22 Feb 202125min
