#55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero
On this episode we're talking about app users retention - one of the hardest nut to crack for any app marketer. The method to crack this nut we're suggesting is out-of-the-box thinking. Sink or think?...
15 Feb 202118min
#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops
Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple's App Store and Google Play store. After years of fierce competi...
8 Feb 202121min
#53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish
Ask a professional app marketer "what is in your marketing toolbox?" and he'll tell you - App Store Optimization, Paid User Acquisition, Influencer Marketing, PR, podcasts, TV and radio. Now, you can ...
1 Feb 202125min
#52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC
A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it's being neglected and it leads to an app project failure. In this episode ...
25 Jan 202136min
#51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie
How old were you when you got your first smartphone? These days, 98% of the Generation Z demographic have a smartphone and owned their first one by the age of 10. Why? Apps. Today’s guest is Lexi Syd...
18 Jan 202124min
#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE
How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn...
11 Jan 202130min
#49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data
App data - how much does this notion actually tell you? It's been one of the most popular catch phrases but it seems its popularity doesn't really match its comprehension. For the past 12 years, Apple...
14 Des 202021min
#48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard
Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It's been growing fast - fraudsters keep inventing more sophisticated ways to steal, fraud...
7 Des 202021min
