Business of Software Podcast

Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? This talk from Jared Spool will teach you: What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences Why techniques like a money-left-on-the-table analysis can show us how metrics impact design Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement Recorded live at Business of Software Conference USA in Boston, MA 2018 For more great videos of BoStalks, visit businessofsoftware.org/videos

26 Mai 20201h 2min

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. His company PrecisionLender has seen incredible growth leading to acquisition in 2019 and providing a huge amount of value in the banking sector. In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI. Recorded live at Business of Software Conference Europe in Cambridge, UK in 2018 For more great BoS talks go to businessofsoftware.org/videos.

19 Mai 20201h 7min

Building a company takes an extraordinary amount of effort, no matter your role, and both life and competitors don't hold punches for anyone. CEO and Founder of ProfitWell, Patrick Campbell knows this first hand. Using his experience bootstrapping ProfitWell to $10M and beyond (while simultaneously undergoing some pretty big personal roadblocks), he talks us through essential frameworks to help you handle problems in the proper context, while also teaching some operational takeaways to keep you ahead of the increasingly competitive landscape. Recorded live at Business of Software conference USA 2019 in Boston, MA. For more talks, visit businessofsoftware.org/videos

12 Mai 20201h

Teresa Torres is a Product coach at ProductTalk.org advocating strong critical thinking practices to ensure there is a strong connection between what teams are learning in their research with the product decisions that they are making. If you are like most leaders, you got to where you are because you are good at making decisions. You can quickly go from strategy to execution and you know exactly what should be done next. But if we make all the output decisions (e.g. what to build, what programs to roll out, how a process should work), our company’s solutions are only as good as we are. To avoid this trap, instead of telling our teams what to do, we need to tell them what outcomes we expect them to drive. Recorded live at Business of Software USA 2019 in Boston, MA. For more talks visit businessofsoftware.org/videos

5 Mai 20201h

Rahul Vohra – CEO and Founder of Superhuman – presents his BoS 2018 talk Product-Market Fit Engine, a five step plan to revolutionise the way you think about product market fit, metrics, and understanding the needs of the people that really matter. Rahul was previously the CEO & Co-Founder of Rapportive, a gmail plug-in that displays your contacts’ social media information inside your email application. After selling Rapportive to LinkedIn, Rahul worked with several startups in both investment and advisory capacities before setting up Superhuman - the world's fastest email experience. This was recorded live at Business of Software Conference USA 2018, in Boston MA. For more videos of BoS Talks, go to businessofsoftware.org/videos

28 Apr 202058min

So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts! Laura Roeder launched MeetEdgar - a social media scheduling tool - in 2014 and was up against giants like Hootsuite (who have raised over $300m in funding). So how can a small bootstrapped company compete? Laura spoke at BoS Europe 2018 with her Four P Points for success. Recorded live at Business of Software Europe 2018 in Cambridge UK. For more talks from BoS conferences, go to businessofsoftware.org/videos

21 Apr 202046min

Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and has since formed SVPG, who work with tech product teams to help them make the most of their products. With SVPG, Marty has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon – to name just a few. In this talk, Marty hammers home the point that customers are not the source of innovation – it must come from inside your company. Using examples from some of the biggest product companies in the world, Marty shows how using engineers in Product Discovery can lead to innovation in a way that a customer feedback never could. Recorded at BoS CEO Tales 2018 in London. For more great talks, go to businessofsoftware.org/videos

14 Apr 202053min

We’ve all seen movies about artificial intelligence getting smarter than us and overthrowing our stronghold to make us obsolete, but how close are we to total subordination, and is the fear of losing jobs to robots as real as we are led to believe? In this informative and witty talk by Rick Nucci – CEO and co-founder of Guru (a company based on empowering others to do their jobs) – we see that there are many factors to take into consideration before we start throwing in the towel on humanity and that the hype of every innovation gone before was the big thing to fear. Recorded live at Business of Software USA 2018. For more great talks from the BoS conferences, go to businessofsoftware.org/videos

7 Apr 20201h