Ep 3: Product Culture Eats Execution Culture (with Bruce McCarthy)
This week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small dive...
4 Feb 20201h 2min
Ep 2: Keeping the Fun in your Buisness Life (with Natalie Nagele)
This week we have Natalie Nagele - CEO and Co-Founder of Wildbit. Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, ...
28 Jan 202058min
Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
The Business of Software Podcast is back! In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning ...
21 Jan 202054min
Writing Copy For SaaS (with Joanna Wiebe)
In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school cop...
23 Nov 201853min
How To: Sell Your Software Better
This week, we sit down of Steli Efti of close.io to talk about selling software. You can find Steli's talks from BoS Conferences here: http://businessofsoftware.org/2016/07/all-talks-from-business-o...
31 Mai 201857min
How To: Write Non-Sucky Copy
If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.
13 Apr 201853min
How To: Do Remote Working Well
This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and h...
5 Apr 20181h 6min
A Founder In Pain
Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.
22 Mar 20181h 2min
