Business of Software Podcast

Recorded at BoS2014 Europe, Tim Barker draws on his years of experience in cloud enterprises, not just to write a great click bait talk title, but also to think about the ways great SaaS businesses move the needle. In this talk, Tim will discuss the top-5 lessons for building and scaling a tech business based on his first-hand in his own startups, his experience at Salesforce.com (one of the fastest growing tech companies of all-time) and the lessons he’s adopting and applying to growing DataSift’s big data business globally.

6 Apr 20171h

In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.

6 Apr 20171h 5min

Bridget is the co-founder and CEO of YouCanBook.me, a SaaS tool which allows your customers to easily book your time, fuss free. At BoS Conference Europe 2016, she discussed the growth of the company, and likened her busking background to that of her experience of growing a company. She touched on many of her experiences in growing YouCanBook.me, from dealing to VC’s, to remote working, to the hiring process and their policy of ‘blind hiring’ to ensure the best people get the job based on merit alone, and shared actionable tips on each of these.

10 Nov 201657min

According to Noam Wasserman, a professor at Harvard Business School, if you're an entrepreneur then you will often face situations where you need to confront this dichotomy. When you start up, do you set off on your own (and stay king), or find a co-founder (losing control, but increasing the odds of success)? Do you choose investors who stay in the shadows (remain king), or ones who are hands-on (get rich)? When you reach your limits, do you remain CEO (and stay king) or take a back seat and hire somebody in to take your place (get rich)?

31 Okt 20161h 5min

Derek A/B tests his possible talks with the audience before talking about how and why he grew one of the most successful online music distribution businesses in the world. Why did he sell it and why has he given the money away?

17 Okt 201635min

What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.

5 Okt 201650min

Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else. In this talk, he makes the case for optimising for the big wins in any start up, before you start to dig too deep into data: “When you’re a small company you need to seek very large outcomes from any optimization because any subtle things like a 10% increase or whatever you literally can’t measure them”.

3 Okt 201650min

Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, support, and marketing. But secrets to motivation are counter-intuitive. Typically we struggle to get and keep our users motivated by trying to ADD motivation, when the real solution is to find and fix what’s BLOCKING the motivation they already have (or easily could have). We can use these tools to help new, existing, and even potential users find and keep the kind of motivation that’s strong and sustainable. While this talk focuses on *user* motivation, the tools apply to helping our employees, kids, and ourselves as well.

29 Sep 201659min