
Building A Successful Software Business | Dharmesh Shah, Hubspot | BoS 2010
Dharmesh is obsessed by code and making customers happy. In this talk at Business of Software 2010, Dharmesh talks about why venture capital is neither necessary, nor evil, how value is created, why user experience is EVERYTHING and how Hubspot developed its key metric, the ‘CHI’ – Customer Happiness Index.
29 Sep 20161h 4min

How To Sell Using... Sales | Steli Efti | BoS USA 2015
The inbound dream: Every sale you make comes to you magically through the internet with no human touch. Does that mean you can’t do better? Is there another way to more sales? Steli has accelerated sales in some of the fastest growing Silicon Valley startups as well as growing his own SaaS business, Close.io. Steli offers some proven techniques to grow your sales revenue and improve your sales processes. You can apply many of the same ideas to get things done in your own organization, regardless of your role. As Dan Pink said, ‘To Sell Is Human‘.
14 Sep 20161h 7min

The Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin, Moz | BOS EU 2016
Rand Fishkin, Founder, now Wizard of, Moz gave a very honest and open talk at BoS Europe this year reflecting on what he could have told his younger self. We’ll let Rand provide some context for the talk from his blog post about it but take it from us, it will both make you smarter and move you. A talk that is not just about SEO and Inbound marketing but the entrepreneurial journey. Thanks to Rand and Geraldine for sharing this story.
5 Sep 20161h 1min

Beyond Happiness | Jennifer Aaker | BoS USA 2009
Jennifer Aaker gives a talk on how we can achieve happiness, and how the pursuit of that is a miserable business.
30 Aug 20161h 3min

The Job Your Product Does | Clayton Christensen | Business of Software Conference
This is probably one of the most important talks you will ever hear if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.
23 Aug 20161h 32min

Difficult Conversations when Scaling | Paul Kenny | Business of Software
Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business. He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you can make the hard stuff easier and more productive. Equally applicable in times of growth or trouble.
15 Aug 20161h 1min

The Science Of Lean Startups | Eric Ries | Business of Software Conference
Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier, faster, and with more rigor, we can stop wasting people’s time.
9 Aug 201658min

Mark Dalgarno | The Worst Lightning Talk In History | Business Of Software
Mark Dalgarno, speaking about motivating people and coming up with new ideas through a technique he calls "The Anti-Problem"
1 Aug 20168min