CHURN FM

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

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Episoder(305)

EP 104 | Erica Ayotte - How Privy doubled down on a cross functional CS team, and what this means for retention.

EP 104 | Erica Ayotte - How Privy doubled down on a cross functional CS team, and what this means for retention.

Today on the show we have Erica Ayotte, VP of Customer Success at Privy. In this episode, we talked about the importance of having deep expertise in a Customer Success team and how every CS manager at...

10 Mar 202131min

EP 103 | Brian LaFaille (Google) - Why Brian threw out the notion of customer journey maps and replaced it with a behaviour mapping exercise to increase retention.

EP 103 | Brian LaFaille (Google) - Why Brian threw out the notion of customer journey maps and replaced it with a behaviour mapping exercise to increase retention.

Today on the show we have Brian LaFaille, Global Head, Customer Success Strategic Programs at Google. In this episode, we talked about how Brian is navigating customer retention post the Google acquis...

3 Mar 202131min

EP 102 | Harrison Rose (Paddle) - Crush churn by defining your product category and taking ownership.

EP 102 | Harrison Rose (Paddle) - Crush churn by defining your product category and taking ownership.

Today on the show we have Harrison Rose, co-founder and Chief Customer Officer at Paddle. In this episode, we talked about what it was like for Harrison to just finish school and dive straight into bu...

24 Feb 202132min

EP 101 | Mike Sasaki and Tyler Ramsey (Mitek) - How to strategically plan and successfully execute a user onboarding revamp

EP 101 | Mike Sasaki and Tyler Ramsey (Mitek) - How to strategically plan and successfully execute a user onboarding revamp

Today on the show we have Mike Sakaki VP of Customer Success & Support, and Tyler Ramsey, Senior Customer Success Manager at Mitek. In this episode, we talked about what Mitek is and what they do, wh...

17 Feb 202135min

EP 100 | Ziv Peled 💥  - How AppsFlyer flipped their focus on churn to retention & renewals and built growth predictability in the process.

EP 100 | Ziv Peled 💥 - How AppsFlyer flipped their focus on churn to retention & renewals and built growth predictability in the process.

Today is a BIG day as Churn FM turns 100 episodes old! It’s been an amazing learning curve and I’ve been super lucky to speak to and learn from some of the brightest minds in the business. For this ...

10 Feb 202140min

EP 99 | Emily González-Cebrián - How Froged retains customers by scaling a personal and human onboarding experience.

EP 99 | Emily González-Cebrián - How Froged retains customers by scaling a personal and human onboarding experience.

Today on the show we have Emily González-Cebrián, co-founder and CEO of Froged. In this episode, we talked about why Emily decided to make the jump and start a SaaS business, how Froged was born, who ...

3 Feb 202126min

EP 98 | David Sakamoto (GitLab) - Why customer success should be the orchestrators of your customer experience across the board

EP 98 | David Sakamoto (GitLab) - Why customer success should be the orchestrators of your customer experience across the board

Today on the show we have David Sakamoto, VP of Customer Success at GitLab. In this episode, we talked about how David remembers names leading a team of over 200 people, the biggest differences betwee...

27 Jan 202139min

EP 97 | Mariah Hay - How Help Scout uses Support-Driven Growth to increase retention.

EP 97 | Mariah Hay - How Help Scout uses Support-Driven Growth to increase retention.

Today on the show we have Mariah Hay, VP of Product at Help Scout In this episode, Mariah shares the product principles she lives by, and the importance of having a cross-functional group of teams wo...

20 Jan 202135min

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