CHURN FM

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

Episoder(304)

EP55 | Brian Balfour (Reforge) - How to improve user activation by establishing the right product habits

EP55 | Brian Balfour (Reforge) - How to improve user activation by establishing the right product habits

Today is a very special episode as we are celebrating our first anniversary of Churn.FM. We have now published a new episode every week for 52 weeks straight and what better way to celebrate the anniv...

1 Apr 202038min

EP54 | James Mulvany (Podcast.co) - How to resurrect churning customers in a non-pushy way

EP54 | James Mulvany (Podcast.co) - How to resurrect churning customers in a non-pushy way

Today on the show we have James Mulvany, founder and CEO of Podcast.co and Radio.co In this episode, we talked about what drives James to keep building new companies in the content and streaming spac...

25 Mar 202030min

EP53 | Emmanuel Straschnov - Why Bubble’s greatest success can lead to churn and how they’re tackling it

EP53 | Emmanuel Straschnov - Why Bubble’s greatest success can lead to churn and how they’re tackling it

Today on the show we have Emmanuel Straschnov, co-founder and co-CEO of Bubble. In this episode, we talked about the rise of no-code tools’ popularity, why Bubble decided to raise funding, and the ch...

18 Mar 202037min

EP52 | Nathan Barry - How ConvertKit acquires and keeps loyal customers by focusing on a specific niche

EP52 | Nathan Barry - How ConvertKit acquires and keeps loyal customers by focusing on a specific niche

Today on the Churn FM we have Nathan Barry, founder, and CEO of ConvertKit! In this episode, we talked about what drove Nathan to start ConvertKit, how switching to focus on a niche has impacted the ...

11 Mar 202042min

EP51 | Olga Andrienko - How SEMrush uses gamification to engage users and increase retention

EP51 | Olga Andrienko - How SEMrush uses gamification to engage users and increase retention

Today on the Churn.fm, we have Olga Andrienko, Head of Global Marketing at SEMrush. In today's episode, we discussed SEMrush’s rapid growth and how it affected their churn rate, why they decided to sw...

4 Mar 202037min

EP50 | Ziv Peled - How AppsFlyer’s Customer Success team has generated over $100 million in expansion revenue

EP50 | Ziv Peled - How AppsFlyer’s Customer Success team has generated over $100 million in expansion revenue

Today on Churn.fm, we have Ziv Peled, Chief Customer Officer at AppsFlyer In today's episode, we discussed how Ziv built AppsFlyer’s customer success team from scratch, how he set the key metrics, and...

26 Feb 202042min

EP49 | Huw Slater - How Travelperk’s CFO prioritizes churn reduction to drive growth

EP49 | Huw Slater - How Travelperk’s CFO prioritizes churn reduction to drive growth

Today on Churn.fm, we have Huw Slater, the Chief Financial Officer at Travelperk! In today's episode, we discussed the importance of looking at cohorts when measuring retention, how Huw goes about mea...

19 Feb 202040min

EP48 | Aazar Shad (Userpilot) - How churn can be masked during rapid growth and how to identify it

EP48 | Aazar Shad (Userpilot) - How churn can be masked during rapid growth and how to identify it

Today on Churn.fm, we have Aazar Shad, Head of Growth at User Pilot! In today's episode, we discussed how Aazar realized User Pilot had a churn issue as they were rapidly growing, the signals he uses ...

12 Feb 202045min

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