CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Episoder(138)

Episode 66: Build confidence and project your best self

Episode 66: Build confidence and project your best self

In this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tricks for projecting your best self at work and bea...

13 Okt 202227min

Episode 65: How does creativity influence brand advocacy?

Episode 65: How does creativity influence brand advocacy?

In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing direc...

29 Sep 202233min

Episode 64: Is customer-led marketing the key to innovation?

Episode 64: Is customer-led marketing the key to innovation?

The CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson, author of The Customer Copernicus, as he explores...

15 Sep 202233min

Episode 63: Best of series three

Episode 63: Best of series three

This episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights from a range of different guests on a range of inter...

18 Aug 202225min

Episode 62: The secrets to successful sustainable marketing

Episode 62: The secrets to successful sustainable marketing

This exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richard Cope...

21 Jul 202253min

Episode 61: Be part of the solution, not the problem

Episode 61: Be part of the solution, not the problem

In this episode, ask whether the fashion industry can ever become truly sustainable, and discover some of the brands that are already leading the way. Join guests Morag Cuddeford-Jones, editor of Cata...

7 Jul 202234min

Episode 60: Boost your team’s performance with personality profiling

Episode 60: Boost your team’s performance with personality profiling

In this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. Tune in to hear from guests Ian Macknight, senior ...

23 Jun 202232min

Episode 59: Should all marketers use social media?

Episode 59: Should all marketers use social media?

In this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate whether or not it is essential for marketers to us...

9 Jun 202234min

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