CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Episoder(144)

Episode 72: Increase impact with immersion

Episode 72: Increase impact with immersion

In this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as they explore the true meaning of immersive and demon...

2 Feb 202334min

Episode 71: Does marketing need a purpose upgrade?

Episode 71: Does marketing need a purpose upgrade?

In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must ch...

19 Jan 202334min

Episode 70: Let’s get digital

Episode 70: Let’s get digital

In this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in digital m...

8 Des 202221min

Episode 69: The ins and outs of influencer marketing

Episode 69: The ins and outs of influencer marketing

In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to ...

24 Nov 202234min

Episode 68: How to use disruption for good

Episode 68: How to use disruption for good

Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make purpose...

10 Nov 202234min

Episode 67: How to secure talent through transparency

Episode 67: How to secure talent through transparency

In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how employers can secure talent through authenticity and t...

28 Okt 202234min

Episode 66: Build confidence and project your best self

Episode 66: Build confidence and project your best self

In this episode, join voice coach at Speaking at Work, Emma Wainer, and senior communications director, Abigail Goldsbrough, as they share tips and tricks for projecting your best self at work and bea...

13 Okt 202227min

Episode 65: How does creativity influence brand advocacy?

Episode 65: How does creativity influence brand advocacy?

In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing direc...

29 Sep 202233min

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