Episode 80: Catalyst, creativity and Chat GPT
In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. Tune i...
13 Jul 202334min
Episode 79: A social media marketing masterclass
In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or you...
22 Jun 202334min
Episode 78: Understanding consumer behaviour with neuroscience
In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometime...
25 Mai 202332min
Episode 77: Using effective reactive marketing for your brand
In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, lis...
11 Mai 202331min
Episode 76: Stress and speaking out
In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue of Cata...
13 Apr 202334min
Episode 75: How to destroy your brand
In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignoring the...
30 Mar 202334min
Episode 74: Time to bin binary brand archetypes
In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. L...
2 Mar 202334min
Episode 73: When change becomes opportunity
In this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph, as they take a look back at some of the important...
16 Feb 202334min
