Episode 74: Time to bin binary brand archetypes
In this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. L...
2 Mar 202334min
Episode 73: When change becomes opportunity
In this episode, we are joined by director of international marketing at Microsoft, Ryan Miles, and executive director at Good Relations, James Ralph, as they take a look back at some of the important...
16 Feb 202334min
Episode 72: Increase impact with immersion
In this episode, we are joined by founder and creative director at Good Shout, Amy Kean, and editor of Catalyst magazine, Morag Cuddeford-Jones, as they explore the true meaning of immersive and demon...
2 Feb 202334min
Episode 71: Does marketing need a purpose upgrade?
In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must ch...
19 Jan 202334min
Episode 70: Let’s get digital
In this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in digital m...
8 Des 202221min
Episode 69: The ins and outs of influencer marketing
In this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to ...
24 Nov 202234min
Episode 68: How to use disruption for good
Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make purpose...
10 Nov 202234min
Episode 67: How to secure talent through transparency
In this episode, join editor of Catalyst magazine, Morag Cuddeford-Jones, and career trends expert at Glassdoor, Jill Cotton, as they discuss how employers can secure talent through authenticity and t...
28 Okt 202234min
