Episode 82: How to start your own marketing agency
In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to ...
28 Sep 202333min
Episode 81: The evolution of technology and its impact on marketing
In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course direct...
26 Jul 20231h 1min
Episode 80: Catalyst, creativity and Chat GPT
In this episode, join editor of Catalyst, Morag Cuddeford-Jones, and founder of Insiders Studio, Josh Clarricoats as they delve into some of the key themes from the new edition of the magazine. Tune i...
13 Jul 202334min
Episode 79: A social media marketing masterclass
In this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or you...
22 Jun 202334min
Episode 78: Understanding consumer behaviour with neuroscience
In this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometime...
25 Mai 202332min
Episode 77: Using effective reactive marketing for your brand
In this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, lis...
11 Mai 202331min
Episode 76: Stress and speaking out
In this episode, we are joined by editor of Catalyst magazine, Morag Cuddeford-Jones, and head of marketing at Thinkbox, Chris Dunne, to talk about some of the key themes in the upcoming issue of Cata...
13 Apr 202334min
Episode 75: How to destroy your brand
In this episode, we are joined by author of The Smart Branding Book, Dan White, as he shares tips on how to completely destroy your brand. From focusing too much on customer retention, to ignoring the...
30 Mar 202334min
