Episode 90: Marketing the election - What marketers can bring to politics
This podcast will:• Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campaign• Demonstrate the importance of a strong brand in th...
4 Apr 202434min
Episode 89: Deep dive into sustainable marketing
In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainabl...
21 Mar 202430min
Episode 88: Confidence, competence and credibility: The value of Chartered status
Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. I...
21 Des 202330min
Episode 87: How to have a squiggly career
Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If ...
7 Des 202333min
Episode 86: Using LinkedIn to unlock the creative potential of B2B
Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, h...
23 Nov 202334min
Episode 85: Formula E and the race towards a more sustainable sporting future
How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and r...
9 Nov 202333min
Episode 84: The positive impact of advertising with Good Loop
What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for...
26 Okt 202328min
Episode 83: What makes a great marketing leader?
What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for t...
12 Okt 202333min
