Episode 96: Social – not just a pretty Sales
Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticit...
28 Jun 202436min
Episode 95: Snapchat special – brand partnerships for a sporting summer
What makes a great brand partnership?This podcast will:• Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience• Ou...
13 Jun 202429min
Episode 94: Driving digital with the personal touch
The secrets of digitising human This podcast will:• Disclose the key tips to marketing a traditional business through digital• Explore why retaining personality and humanity is key to great marketing•...
30 Mai 202434min
Episode 93: How to become a young leader
The secrets of starting outThis podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifications can boost your career • Demonstrate how to overc...
16 Mai 202432min
Episode 92: Zero heroes
How advertising can make sustainability happenThis podcast will:• Show why advertising has an inspirational role in reaching Net Zero• Reveal why sustainability must be fused with consumer aspiration ...
2 Mai 202434min
Episode 91: AI – threat or promise?
Fear, fakes, and futurism in artificial intelligence This podcast will:• Show how marketers can use AI to enhance their work• Reveal how to achieve authenticity with artificial output • Explore the et...
18 Apr 202430min
Episode 90: Marketing the election - What marketers can bring to politics
This podcast will:• Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campaign• Demonstrate the importance of a strong brand in th...
4 Apr 202434min
Episode 89: Deep dive into sustainable marketing
In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainabl...
21 Mar 202430min
