Episode 104: WFH, RTO and talent trends
This podcast will: Ask whether the return-to-office trend is a short-term blipShow how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution
18 Feb 202535min
Episode 103: How AI can supercharge your 2025
AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the ...
30 Jan 202537min
Episode 102: How to gain customers’ trust
This podcast will:• Explore the factors that foster trust with your customers• Show why brands use Christmas to gain trust throughout the year• Reveal the trade secrets of building brand loyalty in yo...
11 Des 202433min
Episode 101: The new secrets of LinkedIn success
The new secrets of LinkedIn successThis podcast will:Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate...
13 Nov 202435min
Episode 100: TV isn’t going anywhere – it’s going everywhere
100th Birthday Special: ITV special guest starThis podcast will:Explore how consumer habits in TV viewing are changingShow how ITV has evolved its commercial strategy in a disrupted market Reveal how ...
10 Okt 202450min
Episode 99: Charity, social marketing and change
International Day of Charity specialThis podcast will:Explore how citizenship is eclipsing consumerism in marketingShow how marketers can engage the public as active partnersReveal the three principle...
4 Sep 202438min
Episode 98: Hot holiday reads
CIM summer book clubThis podcast will:• Explore three great books for marketers to read on holiday• Show how marketers can gain insights and ideas from summer reading• Discuss the psychology of market...
25 Jul 202439min
Episode 97: The truth about AI
Responsible marketing in an AI ageThis podcast will:• Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them• Ask how AI will change the roles of mar...
11 Jul 202436min
