Episode 98: Hot holiday reads
CIM summer book clubThis podcast will:• Explore three great books for marketers to read on holiday• Show how marketers can gain insights and ideas from summer reading• Discuss the psychology of market...
25 Jul 202439min
Episode 97: The truth about AI
Responsible marketing in an AI ageThis podcast will:• Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them• Ask how AI will change the roles of mar...
11 Jul 202436min
Episode 96: Social – not just a pretty Sales
Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticit...
28 Jun 202436min
Episode 95: Snapchat special – brand partnerships for a sporting summer
What makes a great brand partnership?This podcast will:• Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience• Ou...
13 Jun 202429min
Episode 94: Driving digital with the personal touch
The secrets of digitising human This podcast will:• Disclose the key tips to marketing a traditional business through digital• Explore why retaining personality and humanity is key to great marketing•...
30 Mai 202434min
Episode 93: How to become a young leader
The secrets of starting outThis podcast will:• Reveal the key tips to getting a great start in marketing• Show why marketing courses and qualifications can boost your career • Demonstrate how to overc...
16 Mai 202432min
Episode 92: Zero heroes
How advertising can make sustainability happenThis podcast will:• Show why advertising has an inspirational role in reaching Net Zero• Reveal why sustainability must be fused with consumer aspiration ...
2 Mai 202434min
Episode 91: AI – threat or promise?
Fear, fakes, and futurism in artificial intelligence This podcast will:• Show how marketers can use AI to enhance their work• Reveal how to achieve authenticity with artificial output • Explore the et...
18 Apr 202430min
