Episode 106: Catalyst preview: Marketing’s professionalism problem
Tune in for a sneak peek at the latest edition of Catalyst magazine, a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into cruc...
17 Apr 202543min
Episode 105: World Book Day special
Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.Host Ben Walker speaks with renowned marketing authors,...
6 Mar 202537min
Episode 104: WFH, RTO and talent trends
This podcast will: Ask whether the return-to-office trend is a short-term blipShow how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution
18 Feb 202535min
Episode 103: How AI can supercharge your 2025
AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the ...
30 Jan 202537min
Episode 102: How to gain customers’ trust
This podcast will:• Explore the factors that foster trust with your customers• Show why brands use Christmas to gain trust throughout the year• Reveal the trade secrets of building brand loyalty in yo...
11 Des 202433min
Episode 101: The new secrets of LinkedIn success
The new secrets of LinkedIn successThis podcast will:Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate...
13 Nov 202435min
Episode 100: TV isn’t going anywhere – it’s going everywhere
100th Birthday Special: ITV special guest starThis podcast will:Explore how consumer habits in TV viewing are changingShow how ITV has evolved its commercial strategy in a disrupted market Reveal how ...
10 Okt 202450min
Episode 99: Charity, social marketing and change
International Day of Charity specialThis podcast will:Explore how citizenship is eclipsing consumerism in marketingShow how marketers can engage the public as active partnersReveal the three principle...
4 Sep 202438min
