CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Episoder(138)

Episode 2: The sexist ad trap

What are the consequences of the new ASA regulations on gendered advertising? This podcast will: • Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ...

3 Okt 201919min

Episode 1: England’s golden summer of sport

How did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will: • Reveal the marketing secrets behind the first international cricket match shown free-to-...

20 Sep 201923min