Episode 24: Network your way to success
How many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience – a trend that pre-dates the coronavirus pandemic – join hos...
5 Nov 202029min
Episode 23: The magic of making mistakes
Many of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact of marketing and, ultimately, can be a breeding grou...
22 Okt 202025min
Episode 22: The shifting shape of marketing teams
Marketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the mark...
8 Okt 202028min
Episode 21: The secrets of great brand storytelling
Storytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pandemic we have seen more examples of brand storyte...
24 Sep 202029min
Episode 20: Office vs home – finding the perfect blend
As many businesses begin a return to the office environment, how might lessons from lockdown inform marketers’ working habits for years to come? In this episode, CIM’s director of people, Sarah Lee-Bo...
10 Sep 202029min
Episode 19: Brand, influencers and ethical consumption – summer’s hot topics
Inside Catalyst Issue 3 2020 This podcast will: • Explore the new Catalyst magazine• Examine new trends in branding, influencers and ethical consumption • Review highlights of the first season of CIM ...
16 Jul 202032min
Episode 18: Marketing’s good crisis
Inside Duke University’s famous CMO Survey This podcast will: • Explore the world-renowned CMO Survey from Duke University• Highlight the astounding rise in US marketing budgets during the crisis • Ex...
9 Jul 202027min
Episode 17: Marketing the great unlock
Getting consumers back into the wild This podcast will: • Explore the psychology behind replacing consumer fear with consumer confidence• Explore the simple and evergreen techniques required to help c...
25 Jun 202028min
