Episode 10: Inside the world of influencer marketing
Lessons from an influencer specialist This podcast will: • Delve into the real-life stories of using influencers from a special guest star • Feature insider know-how on avoiding the pitfalls in influe...
20 Feb 202025min
Episode 9: How to style social value
Inside Catalyst Issue 1 2020 This podcast will: • Provide an antidote to festival fatigue and offer a formula for marketing magic • Explore the luxury brands peacocked by Congolese dandies • Examine h...
6 Feb 202023min
Episode 8: Happy January: How marketers can harness consumers’ change mindset
From short-term pain to long-term gain. This podcast will: • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns • Examine the phenomenon of s...
16 Jan 202020min
Episode 7: The world’s craziest political campaign pledges
How political promises got ever more outlandish. This podcast will: • Look at the history of political parties making retail offers they can never hope to honour • Examine the dark arts of modern-day ...
12 Des 201930min
Episode 6: The marketers that stole Christmas
How advertising turned Christmas into a cliché – and what to do about it. This podcast will: • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring • Ask what agenci...
28 Nov 201930min
Episode 5: Bottling the essence of a brand
How brands are bringing experience into people’s lives. This podcast will:• Look at how great British brands like HMV, Odeon and BT are tapping into human truths • Ask how the experiential explosion i...
14 Nov 201927min
Episode 4: The truth about sex and shopping
Catalyst Issue 4 review. This podcast will: • Explore the secrets of the high street brands that are fighting back against e-commerce• Ask why perfectly legal products such as sex toys are becoming un...
31 Okt 201923min
Episode 3: Fashion – the fast and the furious
Will fast fashion survive the climate crisis? This podcast will: • Explore Ariana Grande’s legal challenge to troubled retailer Forever 21 • Examine the marketing secrets of booming competitor boohoo....
17 Okt 201922min
