Episode 16: The digital divide
Marketing’s tech troubles persistThis podcast will:• Expose the severe skills shortage in digital marketing• Explore the generational divide between skilled Millennials and inexpert Gen X• Propose str...
11 Jun 202025min
Episode 15: Inside the data revolution
The secret stories of consumer behaviour This podcast will: • Outline the tools behavioural scientists use to predict consumer trends post-lockdown• Examine whether patterns developed in the lockdown ...
28 Mai 202029min
Episode 14: Marketing at warp speed
From lockdown to turbocharger This podcast will:• Explore the lockdown-triggered phenomenon of accelerated marketing • Ask whether greater speed leads to reduced quality• Examine whether superfast mar...
6 Mai 202029min
Episode 13: How to scale in strife
Inside Catalyst issue 2 2020 This podcast will: • Explore the marketing potential of lockdown localism • Examine the consequences of the Olympics delay • Investigate the power of parasitic and narrati...
16 Apr 202027min
Episode 12: Anti-marketing under the microscope
When is it good to be bad? This podcast will: • Explore the concept of anti-marketing and its power in attracting consumers • Examine whether negging works as an advertising strategy • Identify where ...
19 Mar 202025min
Episode 11: Is the future of marketing in good hands?
The world of millennial marketers This podcast will: • Explore the learnings from CIM’s The Pitch competition for young marketers • Examine whether millennials’ excellent technical skills are undermin...
5 Mar 202026min
Episode 10: Inside the world of influencer marketing
Lessons from an influencer specialist This podcast will: • Delve into the real-life stories of using influencers from a special guest star • Feature insider know-how on avoiding the pitfalls in influe...
20 Feb 202025min
Episode 9: How to style social value
Inside Catalyst Issue 1 2020 This podcast will: • Provide an antidote to festival fatigue and offer a formula for marketing magic • Explore the luxury brands peacocked by Congolese dandies • Examine h...
6 Feb 202023min
