Episode 34: What makes a marketer today?
The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this episode, we discuss the profiles of two highly accom...
29 Apr 202129min
Episode 33: The craft of customer-centricity
It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special ...
15 Apr 202127min
Episode 32: The digital dilemma: In-depth knowledge vs integration
In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a de...
1 Apr 202129min
Episode 31: What makes a sustainable brand?
Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisation up t...
18 Mar 202129min
Episode 30: How to change the conversation and drive change
Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace...
4 Mar 202129min
Episode 29: What’s next for Brand USA?
This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new light on the nation’s brand. Join special guests,...
18 Feb 202126min
Episode 28: How brands found confidence on TikTok
Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and con...
4 Feb 202129min
Episode 27: Mastering the craft of creativity
Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and m...
21 Jan 202126min
