CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Episoder(144)

Episode 48: How do your digital skills stack up?

Episode 48: How do your digital skills stack up?

In our final episode of 2021, see how your digital skills measure up with the latest Digital Skills Benchmark, and investigate some of the reasons for the recent digital skill slump. Join special gues...

9 Des 202131min

Episode 47: Take care of your community

Episode 47: Take care of your community

In this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and face-cream fanatics. Join We Are Resource’s Elliot Ci...

25 Nov 202129min

Episode 46: Are we facing a soft skills crisis?

Episode 46: Are we facing a soft skills crisis?

In this episode, discover how to superbly influence and communicate with your colleagues and peers using soft skills. Join Dan White, author of The Soft Skills Book, and CIM’s head of brand and comms,...

11 Nov 202146min

Episode 45: How to master your personal marketing mix

Episode 45: How to master your personal marketing mix

In this episode, discover how to effectively master diversifying marketing roles by investing in your very own side hustle. Join special guest and Catalyst magazine editor Morag Cuddeford-Jones to unc...

28 Okt 202128min

Episode 44: Sustainable power-ups for your brand

Episode 44: Sustainable power-ups for your brand

In this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover why a...

14 Okt 202129min

Episode 43: Is Instagram the new CV?

Episode 43: Is Instagram the new CV?

Is Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to get started with ‘Brand Me’, including insight into...

30 Sep 202127min

Episode 42: Industry secrets from 50 CMOs

Episode 42: Industry secrets from 50 CMOs

CIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping them up at night. In this episode, hear from CIM’s m...

16 Sep 202125min

Episode 41: Supercharge your brand with social-first thinking

Episode 41: Supercharge your brand with social-first thinking

Social-first thinking is revolutionising the way businesses connect with their audience, and drive sales from social media. In this episode, discover how you can adopt this mindset for your marketing ...

2 Sep 202129min

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