CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Episoder(138)

Episode 42: Industry secrets from 50 CMOs

Episode 42: Industry secrets from 50 CMOs

CIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping them up at night. In this episode, hear from CIM’s m...

16 Sep 202125min

Episode 41: Supercharge your brand with social-first thinking

Episode 41: Supercharge your brand with social-first thinking

Social-first thinking is revolutionising the way businesses connect with their audience, and drive sales from social media. In this episode, discover how you can adopt this mindset for your marketing ...

2 Sep 202129min

Episode 40: Your next marketing move

Episode 40: Your next marketing move

Hybrid working, new skills and shifting dynamics – what will the future of work truly look like? In this podcast, we help you start the journey towards your next marketing move. Listen now to discover...

22 Jul 202129min

Episode 39: Marketing’s representation crisis

Episode 39: Marketing’s representation crisis

Representing true diversity across every demographic is a key function of marketing today. There’s a generation of marketers demanding change in the industry, but getting representation right isn’t ea...

8 Jul 202127min

Episode 38: Books that make you a better marketer

Episode 38: Books that make you a better marketer

How do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘ba...

24 Jun 202129min

Episode 37: Harness the power of people for your brand

Episode 37: Harness the power of people for your brand

With 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketing has a key role to play in building a healthy or...

10 Jun 202129min

Episode 36: Why video is a key marketing tool

Episode 36: Why video is a key marketing tool

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an impo...

27 Mai 202129min

Episode 35: Meet the marketing mentors

Episode 35: Meet the marketing mentors

It’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for marketers today? In this episode, we speak to two highly ac...

13 Mai 202129min

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