CMO School

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

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Episoder(64)

Radical Responsibility: The Mindset Every Fractional CMO Needs

Being a Fractional CMO isn’t just about building campaigns or hitting KPIs - it’s about leadership.And leadership means you own it all: the wins, the flops, and even the moments that technically weren...

9 Sep 202514min

How to Use ManyChat in Your Marketing in 2025

Many marketers are still sending traffic to landing pages and wondering why conversions are low - when tools like ManyChat are delivering opt-in rates as high as 90%.In this episode, I’m joined by Mad...

3 Sep 202544min

$620K in 90 Days: A Fractional CMO Client Case Study with Erin Stetzer

This week’s episode is a behind-the-scenes case study with my client, Erin Stetzer — founder of Erin Stetzer Homes, a Houston-based luxury custom home building company. Erin has been in the industry f...

19 Aug 202540min

From Nervous to Fully Booked: Abby’s First Year as a Fractional CMO

When Abby left her agency leadership role, she was excited but nervous about stepping into the Fractional CMO world. “I’d done all the things in marketing,” she says, “but I’d never combined them with...

12 Aug 202517min

Email Strategy for 2025: What You NEED to Know as a Marketer

Email is still one of the most powerful revenue drivers in a smart marketing strategy - but most marketers aren’t using it to its full potential.In this episode, I’m joined by Emily Claire, founder of...

17 Jul 202543min

How to Generate Leads as a Fractional CMO with Suzy Crawford

Struggling to generate consistent leads as a Fractional CMO? You’re not alone, and this episode is packed with practical strategies that actually work.Susie Crawford, former Google marketing exec and ...

8 Jul 202540min

Inside Lori Harder’s Marketing Strategy: Why She Hired a Fractional CMO

What does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner?In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the p...

2 Jul 202539min

How to Know If You’re Ready to Be a Fractional CMO (Even If You Don’t Feel Like You Are)

You don’t need to know everything to be ready for the Fractional CMO role, but you do need to shift how you see yourself and show up.In this episode, we’re unpacking the real reason so many experience...

24 Jun 202515min