CMO School

CMO School is the go-to podcast for marketers and Fractional CMOs ready to step into leadership, own their expertise, and build a career or business that actually works for them. Whether you're looking to elevate your skills, transition into a CMO role, or scale your Fractional business, this podcast delivers strategies, expert insights, and the mindset shifts you need to create a career you love. Hosted by Jess Shirra—a 15+ year marketing leader, Fractional CMO, and founder of Fractional CMO School—this show takes you behind the scenes on what actually works in marketing, business, and leadership. Jess has worked with powerhouse brands and creators like Lululemon, Pottery Barn, Strava, Jenna Kutcher, Lori Harder, and more—and now, she’s sharing those lessons with you. Each episode, we dive into proven strategies, practical insights, and candid conversations on topics like: How to step into leadership as a marketer and own your expertise How to confidently price your services and build a business that supports the life you want What it really takes to succeed as a Fractional CMO How to show up as a CMO for your clients, deliver powerful strategy, and lead teams effectively Lessons from experts across marketing, mindset, and entrepreneurship to help you grow Whether you're a corporate marketer exploring the Fractional path, a new Fractional CMO figuring it all out, or a seasoned leader looking to scale and systematize your business, CMO School will give you the tools, insights, and confidence to create a career that gives you freedom, fulfillment, and flexibility—on your terms. New episodes drop weekly! Subscribe now and start building a marketing career that lights you up.

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Episoder(64)

Finding Your Ideal Fractional CMO Clients (And Red Flags to Avoid)

Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity.When you’re building your Fractional CMO business, it’s easy to say yes t...

4 Nov 202518min

Why You Need a Niche as a Fractional CMO (Even If You Don’t Want One)

When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth i...

28 Okt 202513min

Rewire Your Subconscious for Business Growth with Mindi Huebner

You can have the best strategy in the world, but if your subconscious isn’t on board, you’ll find yourself spinning in the same patterns.In this episode of CMO School, I sit down with Mindi Huebner to...

21 Okt 202556min

How I Got Started As A Fractional CMO (and Why I Built Fractional CMO School)

I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way.So today, I’m breaking it all down for you. In this e...

14 Okt 202519min

Why So Many Fractional CMOs Burn Out (and How to Reset)

I talk to so many Fractional CMOs who are exhausted, underpaid, and questioning if they made the right move stepping into this role. That’s exactly why I made this episode.It’s not you - and it’s not ...

7 Okt 202525min

LinkedIn for Fractional CMOs: From Profile to Pipeline

LinkedIn isn’t just a place to park your work history — it’s where your next high-ticket client is scrolling right now. The question is: will they see you as another marketer, or as the strategic lead...

1 Okt 202540min

How to Land Clients as a New Fractional CMO: A Behind-the-Scenes Coaching Call

Struggling to land your first clients as a Fractional CMO? You’re not alone - and this episode will show you exactly how to fix it.I’m coaching listener Deanna Keffer live on the podcast. After 20 ye...

23 Sep 202537min

From Overwhelmed to His Biggest Launch Yet: Andy Kriebel’s Fractional CMO Client Case Study

Meet Andy Kriebel. He’s a Tableau Visionary (aka one of the world’s top data visualization experts), a global trainer, and the kind of teacher who’s helped thousands of people grow their careers. But ...

16 Sep 202535min