Communication Breakdown
Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.

The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.

Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.

Episoder(81)

PR in the Age of Rage

PR in the Age of Rage

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll unpack the major themes from the 2025 PRovoke Global Summit in Chicago — from the rise of the “Richilante” to the para...

6 Nov 202535min

Toyota’s Truth-Telling, Shutdown Comms Playbook

Toyota’s Truth-Telling, Shutdown Comms Playbook

When the President rewrites your press release, how fast do you fact-check him?In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down how Toyota calmly but firmly corre...

30 Okt 202519min

Salesforce Majeur

Salesforce Majeur

Last week’s misstep made headlines. This week’s silence made it worse.In this episode of Communication Breakdown, Steve Dowling and Craig Carroll revisit the unraveling of Salesforce CEO Marc Benioff’...

23 Okt 202523min

Benioff's Unforced Error

Benioff's Unforced Error

When your CEO lands a New York Times profile to kick off your flagship conference, the headlines shouldn’t be about the National Guard.In this episode of Communication Breakdown, Steve Dowling and Cra...

16 Okt 202532min

Who Framed Bad Bunny

Who Framed Bad Bunny

The headlines say outrage.The data says: not a thing.In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down two cases where reputation was on the line — and how silence...

9 Okt 202528min

Signals and Noise

Signals and Noise

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll dissect how companies are mistaking noise for signal—and paying the price. From the surprising data behind Jimmy Kimmel’s su...

2 Okt 202531min

Kimmel’s back. Does Disney Have His Back?

Kimmel’s back. Does Disney Have His Back?

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll mark the podcast’s one-year anniversary with a deep dive into two high-stakes moments in corporate communications. Fir...

25 Sep 202534min

The Sound of Silence

The Sound of Silence

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll unpack the reputational risks of corporate silence in a post-Kimmel suspension media landscape. With Jimmy Kimmel pull...

19 Sep 202528min

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