Copywriters Podcast

In theory, AI should be able to do anything you tell it, including write good copy for you. In practice, AI does what you give it instructions to do. And finding the instructions to give it that wil...

8 Jul 202438min

It is rare that we quote baseball players on Copywriters Podcast, but today we are going to quote a great one, Yogi Berra. He said, “It is difficult to make predictions, especially about the future....

1 Jul 202430min

If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling. ¬ Our special guest today, Todd Jones, is quite a fan and an expert. He’s written a t...

24 Jun 202432min

I really didn’t believe it was possible—that AI could crank out compelling copy in a conversational, persuasive voice. But I reconnected with my old mentoring client Jason Parker last week. By “old,”...

17 Jun 202430min

When you talk about your product and you get that deer-in-the-headlights look, what gives? In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying. And that ve...

10 Jun 202432min

First weekend in May, the #1 show on Netflix was an origin story. Not a real origin story, but a total fabrication for comedy purposes. It was a movie called Unfrosted. It’s important for copywriter...

3 Jun 202427min

Every day it gets worse–the struggle to get people’s attention. It’s always been hard, but never like this before. Too many things and people are competing for our attention at any given moment. Th...

27 Mai 202428min

Time to talk about a taboo subject that needs to be discussed: The truly awful clients copywriters inevitably get, and how to set things right with them (or make a Quick Draw McGraw exit)! We’ve all ...

20 Mai 202435min