Copywriters Podcast

Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower. But don’t stop there. Because the difference between a story and a ST...

29 Apr 202429min

If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right? Same thing with a sales funnel that generates a level of income you can barely im...

22 Apr 202427min

Today we have a special edition of the Old Masters Series. I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins an...

15 Apr 202423min

Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print. He added that knowing how to sell...

8 Apr 202428min

For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in ...

1 Apr 202430min

If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publishe...

25 Mar 202436min

This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners. I mean, what did I do to earn the tagline, “The World’s Greatest Copywritin...

18 Mar 202438min

These days, more than ever before, it’s not merely optional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you’re a copywriter, a marketing consultant w...

11 Mar 202430min