“Sprint Testing” For Faster ROI, With Nathan Fraser
Whenever you’re about to roll out a huge campaign on Facebook or Youtube, you’re facing a huge risk. How do you know your ad is optimized in the four most important ways to get you the biggest bang fo...
13 Nov 202333min
The Copywriter’s Workout, With Wendy Ann Jones
We’ve talked about the path of mastery in copywriting before, and a key part of moving ahead in your skills as a copywriter is regular practice. But how do you practice your skills if you don’t alread...
6 Nov 202329min
Many Millions And Still Testing, With Walter Burch
What does testing your online ads at a nine-figure level look like, and how do you think about it? Our special guest today, Walter Burch, is CEO of Envoy Media Group, a performance-based marketing co...
30 Okt 202334min
Why You MUST Be Interesting
It’s a common mistake copywriters make, but it’s one you MUST not make, because it can be fatal. And that’s: writing copy that’s boring. Sometimes copywriters make the mistake of trying to put somet...
23 Okt 202330min
5 Growth Strategies for Course Creators, with Doug Pew
Online education is growing faster than you can keep up with. That’s great news if you’re riding the boom wave yourself. The problem, though, is that as the space gets more saturated, course creators ...
16 Okt 202329min
The Little-Known Power of Microstories
How do you keep your prospect’s attention and even create unexpected moments of fascination throughout your copy? One of the greatest sure-fire solutions, that is, paradoxically, one of the least-well...
9 Okt 202326min
Fast Path To Short Copy
Sometimes when you’re doing a funnel or you only have a limited space or number of characters to start your sales process, you have no choice but to use short copy. We all run into that situation, eve...
2 Okt 202330min
Eugene Schwartz’s Best-Kept Copywriting Secret
When you sit down to write your copy, do you shake in fear because of the terror of the blank page? Or, maybe you’re not terrified, but you’re frustrated because you don’t know where to start? Today w...
25 Sep 202322min
