Copywriters Podcast

Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print. He added that knowing how to sell...

8 Apr 202428min

For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in ...

1 Apr 202430min

If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publishe...

25 Mar 202436min

This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners. I mean, what did I do to earn the tagline, “The World’s Greatest Copywritin...

18 Mar 202438min

These days, more than ever before, it’s not merely optional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you’re a copywriter, a marketing consultant w...

11 Mar 202430min

One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of the...

4 Mar 202435min

Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people. That emotion is: Envy. It’s controvers...

26 Feb 202432min

How do you put together a seven, eight or even nine-figure promotion? (Just in case you weren’t sure, “nine figures” means north of 100 million dollars. And yes, you’re about to meet someone who has ...

19 Feb 202427min