Copywriting to Women, With Mike Pavlish
The quote you are about to read is from a letter not written by today’s special guest and returning champion A-List copywriter, Mike Pavlish. This from a very controversial Old Master, the founder of...
31 Jul 202331min
Guerrilla Copywriting Selections, Part 4
In an earlier part of this century, I produced an audiobook with my late friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. It was called “Guerrilla Copywriti...
24 Jul 202330min
Writing Supplement Copy, with Steve Earl
If you’d like to find out about one of the largest and most lucrative niches in copywriting, today’s show is just for you. Supplement copy is that niche, and our guest today is an expert on writing co...
17 Jul 202330min
New Opportunities in Financial Copywriting, with Joshua Lee Henry
Our returning champion is Joshua Lee Henry, the high-powered copywriter and copy chief. He should be a familiar name and face to you by now, with his four great previous appearances on the show. He’s...
10 Jul 202328min
AI And The Law, with Attorney Rob Freund
Long before there was even TikTok, there was a company called Sherwin-Williams. Their famous logo showed a planet-sized can of paint pouring onto a globe, with the tagline “Cover The Earth.” They sti...
3 Jul 202330min
Direct Mail Secrets Updated—Old Masters Series
On December 1, 1975, a giant in direct mail died. That was Ed Mayer, who had written a definitive book on the subject 25 years earlier, called “How To Make More Money With Your Direct Mail.” Mayer wa...
26 Jun 202332min
Legal News For Copywriters, With Attorney Rob Freund
When you’re being bold and aggressive with your copy, there’s a three-word question you really need to ask: “Is it legal?” That’s because, very simply, you’re putting your business at risk if it’s n...
19 Jun 202332min
The Power Of Case Studies, With Joel Klettke
One of the most powerful forms of stories for copywriters is the case study, and I think it’s fair to say most of us don’t use as many of them as we should. Today we’re going to talk to an expert who ...
12 Jun 202329min
