Copywriters Podcast

Our guest today is Joshua Lee Henry, a high-powered copywriter with a very interesting career before he started writing copy. That began 12 years ago, when Joshua wrote fundraising letters for victims...

7 Nov 202227min

Today’s show is our attempt to answer this question: How do you add more impact to every single sentence? It started last week when I read this article from The Economist. It’s a British magazine, a...

31 Okt 202230min

If you’ve been a copywriter, a media buyer, or a business owner for a while, you have probably realized there are things that happen in this business that people don’t talk about a lot. At least publi...

24 Okt 202229min

This is a unique edition of our Old Masters Series, because I knew this copywriter personally. It’s Joe Sugarman, and Joe passed away in March of this year. I was sad to see him go, as were thousands ...

17 Okt 202230min

Our guest today, Jason Strachan, went through a powerful turnaround over 10 years ago. He was deeply in debt, not doing especially well as a copywriter. He heard about Gary Bencivenga’s famous “Benciv...

10 Okt 202223min

Our guest today has a unique vantage point in copywriting. As an executive at Boardroom for 34 years, Brian Kurtz worked with many of the most successful and famous copywriters of our time, including ...

3 Okt 202236min

He’s back -- and I’m talking about Copywriters Podcast’s very own, Nathan Fraser. Nathan’s out with a new book, Sales Funnel Cheat Codes. This is my favorite book of his so far, because it’s so righ...

26 Sep 202226min

OK, we’re back with part 2 of deep headline wisdom from Old Master John Caples and his book “Tested Advertising Methods,” originally published in 1932. Last week we covered the first half of his chap...

19 Sep 202230min