Why Nobody Can Make Facebook Ads Work Anymore, with Depesh Mandalia
If you wanted to find out how to make your Facebook ads start working again, who would you turn to? Well, we’ve found someone I think you’ll like. His name is Depesh Mandalia. Besides being a success...
4 Jul 202232min
TikTok Secrets, with Emmanuelle Daigle
I’ve been aware that there’s something out there called “TikTok,” but I didn’t pay much attention to it, other than the occasional TikTok video reposed somewhere else. The reason I didn’t pay much att...
27 Jun 202232min
The 4 Kinds of Proof
One of my Facebook friends asked a question in a copywriting group about whether there are more kinds of proof than what most people think of – namely, logic and testimonials. This got me to thinking....
20 Jun 202230min
Sales Copy Editing Cheat Codes, with Nathan Fraser
When you’re all but done with your copy -- especially long-form copy, like a sales letter or a VSL script -- you’ve got to take one final pass to make sure everything is right. Of course you’re lookin...
13 Jun 202230min
The Simpsons Approach to Copy, with Sage Polaris
As copywriters, we draw inspiration and know-how from all kinds of sources: professional salespeople… music… the sports world… fiction… even, the movies! But I have to admit, our guest today is the f...
6 Jun 202229min
Let’s Talk Conversational Copy
About 30 years ago, I saw my first Gary Halbert newsletter. It was printed, on paper. I was blown away. I didn’t know what I was reading. But I couldn’t stop reading it. In fact, I must have read it 2...
30 Mai 202234min
Branding That Increases Sales
We’re back with Bill Schley, the New York Times Bestselling Author and award-winning Brand Specialist. I’ve gotten to know Bill well over the past few months, working with him on the launch of his new...
23 Mai 202231min
Copywriting for Life, with Rabbi Evan Moffic
If today’s guest looks familiar to you, that might be because you’ve previously seen Rabbi Evan Moffic on Fox News or CNN, where he is frequently called in for commentary and analysis on events in the...
9 Mai 202227min
