Proven Headlines from John Caples - Old Masters Series
Today we go deep into the headline wisdom of Old Master John Caples and his book “Tested Advertising Methods,” originally published in 1932. What’s so important about this book for today’s show is, i...
12 Sep 202226min
Why They Don’t Believe You-How to Fix It—Old Masters Series
Our Old Master today begins a chapter of one of his books with this question: How do you cope when readers do not believe what you have written? And, he answers it: You plug the gaps where belief ...
5 Sep 202235min
Full Funnel Nudity, with copywriter Kyle Jordan
Our guest today, Kyle Jordan, has a website where he breaks down online ad sequences. The series of breakdowns is called “Full Funnel Nudity.” We’ll get to that soon enough, but first, about Kyle: Hi...
29 Aug 202231min
Financial Copywriting Insider Secrets, with Rob Braddock
A lot of copywriters would like to know how to get into financial copywriting, and our special guest today, Rob Braddock, is just the copywriter to tell you. He started his financial copywriting care...
22 Aug 202229min
Advertorials and Emails in a Jiffy, with Million-Dollar Mike Morgan
Our guest today is Million-Dollar Mike Morgan, who has broken sales record after sales record with his sales letters and VSLs. Mike is now copy chief for Money Map Press, a major direct mail publishe...
15 Aug 202239min
Make Analytics Make You More Money, with Katie Switzer
If you run ads for your business, here’s a tantalizing question for you: How would you like to increase your response by 30%, without writing any new copy? How about 300%? Impossible, you say? Don’...
8 Aug 202228min
Recession-Fighting Secrets for Copywriters and Entrepreneurs
The ‘R’ word is popping up a lot these days. That word is “recession,” and there’s a good reason everyone’s talking about it. Prices are going crazy. It seems like everything’s doubled in the last fe...
1 Aug 202230min
7 Keys to Believability—Old Masters Series
After a long pause, we are back with our popular Old Masters Series. Today, a deep dive into an important part of the work of Clyde Bedell. He’s not all that well known these days, but decades ago he...
25 Jul 202229min
