How Clive Cable’s Building An Agency With Virtual AI Copywriters
Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI a...
9 Mar 34min
How To Make Prospects Fall In Love, With Nathan Fraser
Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tu...
8 Mar 30min
The Visual Design CRISIS, And What Copywriters Can Do About It, With Lori Haller
It’s a full-blown crisis. As if writing copy wasn’t hard enough, there’s a new demand falling on the plates of copywriters more and more.And while maybe it’s not fair, it IS real. And it’s important t...
8 Mar 32min
The Neuroscience Of Copy That Sells, With Clive Cable
These days people talk about neurochemicals a lot. Chemicals like dopamine, and cortisol, and the love chemical, oxytocin.I’ve always wondered how these chemicals are affected by copy, and how much it...
8 Mar 32min
The One-Sentence Attention-Magnet Story
We’re really at a crisis point for a lot of marketers.It’s not just that ads keep getting more expensive.It’s that it just gets harder and harder to get and keep prospects’ attention.And with everythi...
8 Mar 26min
Value-Based Copywriting, With Harlan Kilstein
Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients....
8 Mar 34min
Old Master’s Series: Walter Weir, The Copywriter WAY Ahead Of His Time
Life must have been at least a little frustrating for our Old Master on today’s show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must ha...
26 Jan 29min
Copywriting Goals For 2026
If you’re involved in copywriting in any way, you know right now we’re at an inflection point. Things have been changing fast over the last two years, and show no signs of slowing down. People who h...
19 Jan 32min
