Value-Based Copywriting, With Harlan Kilstein
Today’s show is for every talented copywriter stuck in the feast-or-famine cycle of business and would much rather get paid well, to reflect the enormous value their copy is bringing to their clients....
8 Mar 34min
Old Master’s Series: Walter Weir, The Copywriter WAY Ahead Of His Time
Life must have been at least a little frustrating for our Old Master on today’s show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must ha...
26 Jan 29min
Copywriting Goals For 2026
If you’re involved in copywriting in any way, you know right now we’re at an inflection point. Things have been changing fast over the last two years, and show no signs of slowing down. People who h...
19 Jan 32min
Why Copywriter Alin DragWhy Copywriter Alin Dragu Fired ALL His Clientsu Fired ALL His Clients
It takes a lot of courage and a lot of confidence to do what our special guest today has done… and that’s fire all his clients and start an email-based business. But Alin Dragu did just that, and he’...
12 Jan 32min
More Free Financial Copy Training, With Glenn Fisher
Last fall, our returning champion Glenn Fisher and his business partner Nick O’Connor teamed up with mega financial publisher Marketwise for a bold experiment: Offer FREE training in financial copywr...
5 Jan 33min
The Awesome Marketing Power Of Signal, With Nathan Fraser
So a lot of people are building their brand by pouring tons of money into traffic… A/B testing… tracking every click… but deep down, you feel that something’s not landing. It’s almost like you wonder...
29 Des 202533min
Claude Hopkins’s Enduring Gift... Old Masters Series
What was discovered and perfected over 100 years ago, that is one of the most important marketing strategies online today? We have a special Old Masters Series show today. It’s a hybrid between marke...
22 Des 202530min
Copywriting Secrets Of The Music Business, With Doug Pew
Our returning champion today, Dr. Doug Pew, is well known in two different worlds: The world of high-powered copywriting for online course creators, where he has done many six and seven figure launche...
15 Des 202531min
