Copywriters Podcast

Sometimes copy fails because it’s just not executed well enough. And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either....

15 Sep 202528min

Three weeks ago, we had a very special Old Masters Series show: The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the r...

8 Sep 202533min

In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Tr...

1 Sep 202540min

$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024. And now they’re making an offer so good we had to rush today’s special guest, top cop...

25 Aug 202533min

Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re u...

18 Aug 202532min

It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting. But he’s come up with a fascinating specialty that’s worth paying a...

11 Aug 202526min

One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using. And that involves its incredible ability to analyze, find trends, and ...

4 Aug 202529min

Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time? I certai...

28 Jul 202528min