Principles of Advertising — Old Masters Series
We’re back with an episode in the Old Masters series -- four Old Masters, in fact. These four people are the co-authors of the book “The Principles Of Advertising,” first published in 1915. I ran acro...
15 Nov 202132min
Hard-Won Business Wisdom, with Nathan Fraser
When you need some good advice for your business, who you gonna call? My way of looking at is pretty simple: You need someone who knows it, not only because they’ve studied it, but because they’ve als...
8 Nov 202126min
What Your Customers Want Most To Know, Part 4
We’re back with our Old Masters Series, and this is the last part of a four-part series -- What Your Prospects Most Want To Know. I would add, what is it that they want to know right away, and whether...
1 Nov 202133min
The 5 Monsters of Copywriting
The market research company Ipsos recently did a poll that found 46% of Americans believe in ghosts. I found that annoying because they didn’t ask Americans how many of them believed in monsters. It’s...
25 Okt 202129min
The Two Copywriters Who Changed Everything, And The Man Who Hired Them
We’re back with a special Gold Edition of Copywriters Podcast. The reason it’s a Gold Edition is because we are taking a deep dive into the gold mines of copywriting history. The two men who invented ...
18 Okt 202131min
Secrets of $10 Million Supplement Sales Letters, with Mike Pavlish, Part 2
We’re back with Mike Pavlish for part two of $10-million-plus sales letters, especially in the supplement industry. As we mentioned last week, Mike is a superstar copywriter. He has written promotions...
11 Okt 202134min
Secrets of $10 Million Supplement Sales Letters, with Mike Pavlish
Get ready for a master class in creating eight-figure sales letters, from a copywriter who has done it… over and over and over again. I’m really excited that today, we have Mike Pavlish on the show. H...
4 Okt 202127min
What Your Customers Want Most To Know, Part 3 - Old Masters Seriesv
We’re back with our Old Masters Series, and this is part 3 of a four-part series -- What Your Prospects Most Want To Know. I would add, what is it that they want to know right away, and whether or not...
27 Sep 202129min
