Copywriters Podcast

I’m thrilled that our guest today is Daniel Throssell, a very unconventional and highly successful copywriter from Perth, Australia. He’s the driving marketing force behind the blockbuster bestselling...

20 Sep 202129min

We’re back with our Old Masters Series, and this is part 2 of a four-part series -- What Your Prospects Most Want To Know. I would add, what is it that they want to know right away, and whether or not...

13 Sep 202129min

We’re back with Craig Dave Carbol and today we’re going to really dig into his secrets about writing exceptional copy for eCommerce landing pages. Craig was with us last week. He has written for such ...

6 Sep 202126min

As some viewers have noticed, I wear a Pinky and the Brain hat. In the excellent cartoon where this comes from, when the Brain bonks Pinky on the head with a big hammer, it’s just another event in the...

30 Aug 202124min

So, you’ve probably heard the old but very true saying that goes like this: “Writing is rewriting.” And you must know by now that it means, you rarely get it 100% right on the first draft. All well an...

23 Aug 202132min

One of the things people ask me for the most is copy critiques. Whether it’s an A-Lister with multiple controls for a big publisher… a B-Lister gunning to become an A-Lister… or a business owner who w...

16 Aug 202133min

We’re back with our Old Masters Series, and this topic is so big and so important that we’re going to take four shows to do it. The question is: When your prospect starts to read your copy, what is th...

9 Aug 202125min

We’ve got a very good show today, because our special guest is Thomas Dean Donnelly, an experienced Hollywood screenwriter. He’s also a teacher of writing all across the country, ranging from back eas...

2 Aug 202129min