To The Bone Copywriting
Today we return to our Old Masters series, but this one is really different. We’re going to look at some of the best specific advice from two people who weren’t copywriters. One was a teacher of writi...
31 Mai 202130min
Blazing His Own Copywriting Trail with Eddie Shleyner
Our guest today has taken copywriting knowledge over the paid-content platform Patreon, and he’s the first person I’ve heard to do this. Eddie Shleyner started out writing copy for some large business...
24 Mai 202126min
Copywriting Takeaways from TV’s ‘Mad Men’
Among those of us who watch cable television, everyone’s favorite copywriter bad boy is Don Draper of the show ‘Mad Men.’ Along with his secretary who became a copywriter, Peggy Olson, Don Draper is t...
17 Mai 202126min
New Opportunities on LinkedIn, with Ted Prodromou
I am thrilled to announce our returning champion, Ted Prodromou. Ted’s known as America’s Leading LinkedIn Coach. He’s the best-selling author of The Ultimate Guide to LinkedIn for Business, and the U...
10 Mai 202127min
Why "Human" Copy Sells More For You
I’ve been reading a book called “Hackers and Painters” by Silicon Valley philosopher Paul Graham, who’s also a painter. He has a PhD from Harvard in computer science, and co-founded a startup that sol...
3 Mai 202126min
The Week That Changed My Life, with Copywriter Richard Dennis
So, for today’s show, I’d like you to imagine you could get on the Copywriters Podcast Time Machine and travel back 31 years to 1990. Location: Key West, Florida. One of Gary Halbert’s legendary week-...
26 Apr 202128min
5 Ways Advertising Increases Sales - Old Masters Series
Today we’re going to look at copywriting from an unusual angle. Not so much how to do it or what are the new developments, but what specifically does advertising do that makes it increase sales. This...
19 Apr 202131min
Apple’s War Against Facebook, with Meron Bareket
We’re back with the Sherlock Holmes of marketing, Meron Bareket. He’s put the recent and planned future actions of Apple through a “Marketing MRI” and all I can say at this point is, fasten your seat ...
12 Apr 202131min
