Copywriters Podcast

One of the things people ask me for the most is copy critiques. Whether it’s an A-Lister with multiple controls for a big publisher… a B-Lister gunning to become an A-Lister… or a business owner who w...

16 Aug 202133min

We’re back with our Old Masters Series, and this topic is so big and so important that we’re going to take four shows to do it. The question is: When your prospect starts to read your copy, what is th...

9 Aug 202125min

We’ve got a very good show today, because our special guest is Thomas Dean Donnelly, an experienced Hollywood screenwriter. He’s also a teacher of writing all across the country, ranging from back eas...

2 Aug 202129min

Elmer Wheeler may have been the best-paid copywriter of all time, on a dollars-per-word basis. In the 1930s, Texaco paid him $5000 to come up with the question “Is your oil at the proper level today, ...

26 Jul 202129min

We’ve had really good responses for our Old Masters Series shows, where we look at one important copywriter from the past, and people were literally falling all over themselves when we brought on Sean...

19 Jul 202129min

We’re really lucky today to have Marissa Morgan as our special guest today, and you’ll see why in just a minute or two. I met Marissa as a guest on her show earlier this year, and you’ll hear more abo...

12 Jul 202133min

One thing that’s new to you when you become a copywriter, unless you’ve owned a business, grown up in an entrepreneurial family, or been in a business-like music or acting, or professional sports -- T...

5 Jul 202132min

Today we’re going to take a deep dive into neuroscience, which is basically the study of how the brain works. Now, deep breath. This is not a med school class. In fact, to the great disappointment of ...

28 Jun 202132min