Copywriters Podcast

For many copywriters, there comes a point where you know you have the basics covered. It’s always good to review them regularly, but what you’re looking for really is an edge here and an edge there. S...

21 Jun 202126min

Our guest today is a copywriting historian and eight-figure practitioner of direct response copy. His name is Sean Vosler and I’ve wanted to have him on the show ever since I saw some of his detailed,...

14 Jun 202131min

Every marketer has their favorite books and experts. One of mine is Dr. Robert Cialdini, who wrote “Influence: The Psychology of Persuasion.” It’s a classic and I’m sure many of you have read it and f...

7 Jun 202135min

Today we return to our Old Masters series, but this one is really different. We’re going to look at some of the best specific advice from two people who weren’t copywriters. One was a teacher of writi...

31 Mai 202130min

Our guest today has taken copywriting knowledge over the paid-content platform Patreon, and he’s the first person I’ve heard to do this. Eddie Shleyner started out writing copy for some large business...

24 Mai 202126min

Among those of us who watch cable television, everyone’s favorite copywriter bad boy is Don Draper of the show ‘Mad Men.’ Along with his secretary who became a copywriter, Peggy Olson, Don Draper is t...

17 Mai 202126min

I am thrilled to announce our returning champion, Ted Prodromou. Ted’s known as America’s Leading LinkedIn Coach. He’s the best-selling author of The Ultimate Guide to LinkedIn for Business, and the U...

10 Mai 202127min

I’ve been reading a book called “Hackers and Painters” by Silicon Valley philosopher Paul Graham, who’s also a painter. He has a PhD from Harvard in computer science, and co-founded a startup that sol...

3 Mai 202126min