Copywriters Podcast

Today we’re going to look at copywriting from an unusual angle. Not so much how to do it or what are the new developments, but what specifically does advertising do that makes it increase sales. This...

19 Apr 202131min

We’re back with the Sherlock Holmes of marketing, Meron Bareket. He’s put the recent and planned future actions of Apple through a “Marketing MRI” and all I can say at this point is, fasten your seat ...

12 Apr 202131min

Today’s show is a new chapter in our Old Masters Series, with wisdom from someone who people I know knew and knew about. Brian Kurtz wrote an intro to this Old Master’s book, and Denny Hatch raved abo...

5 Apr 202127min

Our guest today is Troy Steine, and what he has to say will be of interest to every copywriter! He’s going to tell us how to close more copywriting deals. Now Troy is a soft-spoken guy, but make no mi...

29 Mar 202133min

I met Josh Rosenberg in Las Vegas a few years ago at Mark Ling’s mastermind. We had a very animated conversation at dinner, and then all of us headed over to one of the wildest and most memorable part...

22 Mar 202132min

We recorded today’s show a few days after the Superbowl, and I’d like to talk about the most admired and most hated athlete in America, Tom Brady. People seem to run very hot or very cold on him. Pers...

15 Mar 202124min

Today we’re back at it in the Old Masters Series. We’re going to talk about how to make a fortune during a recession. Now a lot of people think now is the worst time to make a lot of money, but it all...

8 Mar 202130min

Rocky is an entrepreneur, coach, consultant, and the creator of a program called Platinum Path, where he helps people reinvent their expertise and shift into a high-priced, lifestyle-friendly business...

1 Mar 202134min