How I Write Million-Dollar VSLs, with Chris Haddad
We’ve got legendary copywriter and info-products publisher Chris Haddad on the show today, and for that I am grateful. As a freelancer, he was so good that one of his clients referred to him as “money...
24 Aug 202024min
Believability in Copywriting
Have you ever noticed that some copy you read is immediately believable, while other copy leaves you wondering whether it’s the real deal or not? One of the most important reasons copy is believable i...
17 Aug 202027min
The Lion Tamer of Copywriting
Lori Haller is known as the Lion Tamer of Copywriting, because she has successfully collaborated with some of the most headstrong personalities in the industry… and afterwards, everyone left as friend...
10 Aug 202035min
The Four Corners of Getting Attention, with Roy Garn
The number one thing you’ve got to do as a copywriter is first, get people’s attention. Sounds obvious, I know. But how many times have you had to write a headline and you spent hours, not knowing whe...
3 Aug 202030min
Spy Secrets, TV Tricks, and Copywriting
Our guest today has lived the kind of life most of us only see on TV and movies. He worked as a specialized contractor in Iraq in PsyOps, which in a way is like the military version of persuasion or d...
27 Jul 202027min
What Other People Think
I’m in a book discussion group with a client and two of his friends. The only problem is, both of his friends are also podcasters, so you can imagine how hard it is to get a word in edgewise. The book...
20 Jul 202027min
Copywriting in Low-Trust Times
I was watching TV last Sunday, and since we record a few episodes ahead, I was watching TV on the last Sunday of May. The show was “Meet the Press,” and it always starts with the announcer starting by...
13 Jul 202027min
Lifetime Lessons from Claude Hopkins
We’re back with another show in our Old Masters series. A return visit for the ideas of Claude Hopkins, but completely different material since last time, when we pulled out some key points from his b...
6 Jul 202031min
