Copywriters Podcast

I really got a lot out of interviewing my friend and former mentoring client Chris Haddad over the last two shows. One of the things that struck me about what he said was: That he creates products ex...

7 Sep 202028min

We’re back for another show with legendary copywriter and info-products publisher Chris Haddad. As a freelancer, he was so good that one of his clients referred to him as “moneyfingers!” We happened t...

31 Aug 202026min

We’ve got legendary copywriter and info-products publisher Chris Haddad on the show today, and for that I am grateful. As a freelancer, he was so good that one of his clients referred to him as “money...

24 Aug 202024min

Have you ever noticed that some copy you read is immediately believable, while other copy leaves you wondering whether it’s the real deal or not? One of the most important reasons copy is believable i...

17 Aug 202027min

Lori Haller is known as the Lion Tamer of Copywriting, because she has successfully collaborated with some of the most headstrong personalities in the industry… and afterwards, everyone left as friend...

10 Aug 202035min

The number one thing you’ve got to do as a copywriter is first, get people’s attention. Sounds obvious, I know. But how many times have you had to write a headline and you spent hours, not knowing whe...

3 Aug 202030min

Our guest today has lived the kind of life most of us only see on TV and movies. He worked as a specialized contractor in Iraq in PsyOps, which in a way is like the military version of persuasion or d...

27 Jul 202027min

I’m in a book discussion group with a client and two of his friends. The only problem is, both of his friends are also podcasters, so you can imagine how hard it is to get a word in edgewise. The book...

20 Jul 202027min