Post-Literacy Copywriting
If you’ve noticed that your copy isn’t converting recently as well as it used to, maybe it’s too complicated to read. Now, copywriting experts have been saying what I just said since the time of Claud...
22 Jun 202026min
Offers that Nail Down Sales
What is an offer - Not just what you’re selling, although that’s a big part of it - It’s how you sell it. How you present it. How you arrange it. - For testing, it’s one of the Big Three (besides head...
15 Jun 202029min
Contrarian Copywriting Strategies of a Veteran Business Owner
On today’s show, we look at two very interesting questions: First, how do you market your business when you have a highly specialized business almost nobody has even heard of before? Second, how do yo...
8 Jun 202028min
Complaint Copywriting
Last week I got this really intriguing email. It led to a website with this copy on it: “Look, I know everyone hates saxophones. And with good reason. Excluding Colin Stetson’s amazing work, and Tom W...
1 Jun 202024min
Control Emails, with Brad Nickel
People use the term “control freak” like it’s a bad thing. And let’s be clear. Sometimes it is. But our guest today is obsessed about control and controls in the best possible way. He’s copywriter Bra...
25 Mai 202031min
Seven- and Eight-Figure Exits, Thanks to Copy with Jim Van Wyck
I have often wondered whether direct-response copy would work in large, more conventional businesses. Our guest today put my question to rest. Let me introduce you to my friend Jim Van Wyck. He’s been...
18 Mai 202030min
Teaching Kids Copywriting
I’ve been wanting to do a show on this topic for quite a while. I kept hitting a roadblock in my mind every time I started to prepare. Now, with the coronavirus keeping so many kids out of school and ...
11 Mai 202032min
Short Copy
When I first started writing copy, before there was an Internet, we had an old saying: “There’s no such thing as copy that’s too long. Only copy that’s too boring.” Great point back then. Because shor...
4 Mai 202027min
