Spy Secrets, TV Tricks, and Copywriting
Our guest today has lived the kind of life most of us only see on TV and movies. He worked as a specialized contractor in Iraq in PsyOps, which in a way is like the military version of persuasion or d...
27 Jul 202027min
What Other People Think
I’m in a book discussion group with a client and two of his friends. The only problem is, both of his friends are also podcasters, so you can imagine how hard it is to get a word in edgewise. The book...
20 Jul 202027min
Copywriting in Low-Trust Times
I was watching TV last Sunday, and since we record a few episodes ahead, I was watching TV on the last Sunday of May. The show was “Meet the Press,” and it always starts with the announcer starting by...
13 Jul 202027min
Lifetime Lessons from Claude Hopkins
We’re back with another show in our Old Masters series. A return visit for the ideas of Claude Hopkins, but completely different material since last time, when we pulled out some key points from his b...
6 Jul 202031min
Facebook Compliant Copy
Our guest today is Harlan Kilstein. He’s a copywriter, an entrepreneur, and a whole lot more. Here are 7 facts you probably didn't know Harlan. 1. John Carlton and I took turns humiliating his copy wh...
29 Jun 202034min
Post-Literacy Copywriting
If you’ve noticed that your copy isn’t converting recently as well as it used to, maybe it’s too complicated to read. Now, copywriting experts have been saying what I just said since the time of Claud...
22 Jun 202026min
Offers that Nail Down Sales
What is an offer - Not just what you’re selling, although that’s a big part of it - It’s how you sell it. How you present it. How you arrange it. - For testing, it’s one of the Big Three (besides head...
15 Jun 202029min
Contrarian Copywriting Strategies of a Veteran Business Owner
On today’s show, we look at two very interesting questions: First, how do you market your business when you have a highly specialized business almost nobody has even heard of before? Second, how do yo...
8 Jun 202028min
