Copywriters Podcast

I have often wondered whether direct-response copy would work in large, more conventional businesses. Our guest today put my question to rest. Let me introduce you to my friend Jim Van Wyck. He’s been...

18 Mai 202030min

I’ve been wanting to do a show on this topic for quite a while. I kept hitting a roadblock in my mind every time I started to prepare. Now, with the coronavirus keeping so many kids out of school and ...

11 Mai 202032min

When I first started writing copy, before there was an Internet, we had an old saying: “There’s no such thing as copy that’s too long. Only copy that’s too boring.” Great point back then. Because shor...

4 Mai 202027min

Have you ever given up on time management, because every technique and system you’ve tried just doesn’t work for you? If so, it’s not your fault. Time management systems don’t work for creative peopl...

27 Apr 202029min

Tell me if you’ve had this experience: You get up in the morning, and within a few minutes this sharp pang of confusion runs through your body as you wonder, “What world am I living in?” Yep. These ar...

20 Apr 202024min

Today in our Old Masters series, we have someone a little different whose work we’re going to look at. His name is Robert Updegraff. He wasn’t really a copywriter, but experienced copywriters and mark...

13 Apr 202032min

You may know Nathan as the producer and my confabulation partner on Copywriters Podcast, and some of you know he’s an accomplished and profitable copywriter himself. But not everyone knows another asp...

6 Apr 202031min

We’re back with another episode in the Old Masters Series. Today we’re going to talk about Robert Collier. Most people know of him as the author of The Robert Collier Letter Book, which we’ll talk abo...

30 Mar 202030min