Targeting and Copywriters
The online marketing world has gone crazy with targeting. It’s great for all the media buyers and traffic managers, since they can get paid work out of it. Targeting… like Chicken Man of old-time radi...
23 Mar 202027min
Don Hauptman: The Most Successful Copywriting Techniques I’ve Learned in 45 Years - And Why So Many Promotions Fail To Exploit Them
Today we have one of the world’s great teachers and practitioners of direct-response copywriting on the show — Don Hauptman. You’ll see what I mean about teaching in a moment, when Don shares the most...
16 Mar 202028min
Write Tight With Rudolph Flesch
We’re back with another show in the Old Masters series today. First I need to tell you about something you probably never knew about before: The RCA principle. I end up telling even some of my advance...
9 Mar 202027min
Newbie Copywriter Payday Formula, with Jesse Moskel
Our guest today was featured on the National Geographic channel last week for something no one would want to be seen for: The show “Locked Up Abroad.” The episode is about the time Jesse spent in pris...
2 Mar 202031min
Wisdom from Aesop Glim
We’ve got another episode today in our Old Masters series. New York City, 1892: An advertising man named George P. Rowell starts a weekly advertising journal called Printer’s Ink. Decades later, anoth...
24 Feb 202028min
Copywriting Life Lessons with Doberman Dan
Our special guest today, Doberman Dan, has been a direct-response copywriter and serial entrepreneur for 33 years. He’s started four of his own nutritional supplement business, and sold three of them...
17 Feb 202043min
Copywriter Story Secrets
One of my best-performing sales letters took three months to write. A big part of the time it took to write it had little to do with the headline or the rest of the copy. The letter crushed it. Litera...
10 Feb 202026min
Pitchman Secrets with Legendary Copywriter David Deutsch
In the offices of the most successful direct marketers in the world, when a promo isn’t making the money it should, you’ll hear most people speak these three words: “Call David Deutsch.” Because he’s ...
3 Feb 202030min
