Trigger-Happy Facebook Posting, with Nathan Fraser
You may know Nathan as the producer and my confabulation partner on Copywriters Podcast, and some of you know he’s an accomplished and profitable copywriter himself. But not everyone knows another asp...
6 Apr 202031min
Old Masters Series - Robert Collier
We’re back with another episode in the Old Masters Series. Today we’re going to talk about Robert Collier. Most people know of him as the author of The Robert Collier Letter Book, which we’ll talk abo...
30 Mar 202030min
Targeting and Copywriters
The online marketing world has gone crazy with targeting. It’s great for all the media buyers and traffic managers, since they can get paid work out of it. Targeting… like Chicken Man of old-time radi...
23 Mar 202027min
Don Hauptman: The Most Successful Copywriting Techniques I’ve Learned in 45 Years - And Why So Many Promotions Fail To Exploit Them
Today we have one of the world’s great teachers and practitioners of direct-response copywriting on the show — Don Hauptman. You’ll see what I mean about teaching in a moment, when Don shares the most...
16 Mar 202028min
Write Tight With Rudolph Flesch
We’re back with another show in the Old Masters series today. First I need to tell you about something you probably never knew about before: The RCA principle. I end up telling even some of my advance...
9 Mar 202027min
Newbie Copywriter Payday Formula, with Jesse Moskel
Our guest today was featured on the National Geographic channel last week for something no one would want to be seen for: The show “Locked Up Abroad.” The episode is about the time Jesse spent in pris...
2 Mar 202031min
Wisdom from Aesop Glim
We’ve got another episode today in our Old Masters series. New York City, 1892: An advertising man named George P. Rowell starts a weekly advertising journal called Printer’s Ink. Decades later, anoth...
24 Feb 202028min
Copywriting Life Lessons with Doberman Dan
Our special guest today, Doberman Dan, has been a direct-response copywriter and serial entrepreneur for 33 years. He’s started four of his own nutritional supplement business, and sold three of them...
17 Feb 202043min
