Writing In Your Client's Voice
Justin Blackman of Pretty Fly Copy knows his way around marketing, branding, and copywriting. He’s worked with clients ranging from Red Bull and 5-Hour Energy to info-marketing guru Amy Porterfield an...
16 Sep 201928min
Back To School With Napoleon Hill
It’s September, and at least when I was a kid, this was back to school month. Now, if you could do it all over again, what would you want to learn that they never taught you in school? Me, I would hav...
9 Sep 201924min
Content Marketing That Brings Home The Bacon with Brian Basilico
Our guest today, Brian Basilico, is the very reason this episode is called “Content Marketing That Brings Home The Bacon.” That’s not only because he’s an expert on content marketing and he has helped...
2 Sep 201926min
The 5 Puzzle Pieces
This show is especially for service business owners and copywriters who write for service business owners. I have reason to believe that this includes 68% of our audience. If that’s not you, stick aro...
26 Aug 201932min
Mindset… Messaging… Money
Linda Perry is a copywriter in a couple niches, but she’s on with us today to share something most copywriters could not talk about the way she can. Linda is a mindset coach, and she came about her kn...
19 Aug 201922min
The King of Creativity
In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn...
12 Aug 201925min
Apple's War Against Email Marketers
Imagine a day in the future when you can’t use lead magnets or other opt-in marketing methods to get new customers. Imagine that you can’t use outbound telemarketing anymore either. Now imagine that t...
5 Aug 201930min
Writing Copy in Scenes
We start with some very powerful copy from the great Bill Bonner, which is written in a way most copy is not written. For the purposes of today’s show, we’ll call this “writing copy in scenes.” Writin...
29 Jul 201933min
