Copywriters Podcast

How do you make Facebook actually work? That’s becoming an increasingly urgent question for copywriters and marketers across all niches. We have one answer for you today, with our special guest, Sam C...

22 Jul 201931min

From Kenny Werner’s book: Effortless Mastery It’s for jazz musicians, but one thing he wrote applies very much to brainstorming ideas for copy and marketing campaigns: In a chapter called “Fear-Based ...

15 Jul 201927min

This is especially for business owners. About half of my mentoring clients are business owners. Now when I meet business owners who don’t already have some copywriting skills and experiences, they end...

8 Jul 201929min

A client of mine made an interesting discovery. When he wrote short emails, he got mediocre click-through. When he wrote longer emails, he got a higher click-through. But when he condensed the longer ...

1 Jul 201924min

OK. Everything you’ve heard about not using humor in copy, be prepared to reconsider all of it. Because of our guest today, Jon Buchan. A few years ago, Jon freely admits, “I was desperate for sales a...

24 Jun 201928min

Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making...

17 Jun 201934min

Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making...

10 Jun 201931min

The TV series “Perry Mason” was an important part of my youth. It also turns out the writer who originally created the characters for the show was, for a time, the world’s best-selling author. With m...

3 Jun 201929min