Episode 078 - Show, Don’t Tell
The Tyranny of “Show, Don’t Tell” If you take it too far, you’ll end up drawing pictures and using no words at all. How do we profitably apply this to copywriting? Copy is powerful. You’re responsible...
15 Okt 201829min
Episode 077 - Dangerous Myths – College and Grad School
Dynasty quote How does that square with the reality about wealth? What does this mean for copywriters? Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of th...
7 Okt 201826min
Episode 076 - Muscle Memory in Copywriting
The folly of trying to get better at “copywriting.” “Inch by Inch, life’s a cinch. Yard by yard, life’s hard.” Nobody but a fool would honestly claim that copywriting’s a cinch. But the way a lot of p...
1 Okt 201825min
Episode 075 - Get Them In The Door w/ Tim Burt
Our guest today is Tim Burt, who’s going to give you the inside story about writing copy for radio and TV commercials. In the last 26 years, Tim has written, recorded and/or produced more than 30,000 ...
24 Sep 201831min
Episode 074 - The Biggest Marketing Mistake
Ted Nicholas: You can go broke selling people what they need. But you can make a fortune selling people what they want. What did he mean? How do we apply this into what we do as direct marketers? But ...
17 Sep 201825min
Episode 073 - Insatiable Curiosity
Dr. Henry Heimlich story. When I first heard about this, what prompted me to research it more and get all the details? Insatiable curiosity. What insatiable curiosity is, and why it’s so important fo...
9 Sep 201834min
Episode 072 - Story Magic: The Secret Behind It Nobody Talks About
What a songwriting teacher says about how much writers hate to rewrite. It’s not just songwriters. And this reluctance is probably one of the biggest, if not the biggest, copywriters never make it to ...
3 Sep 201826min
Episode 071 - How This Copywriter Closes 80% Of His Qualified Prospects
We had Joshua Killingsworth on a few weeks ago, when he talked about how his divorce and child-custody requirements virtually “forced” him to move quickly from another business to copywriting. We got ...
27 Aug 201837min
