Copywriters Podcast

Show’s today about what I’m calling “Copywriter-Plus.” As things have become very competitive in the world of copy, this is a new strategy I’ve discovered that could help every copywriter who takes ad...

2 Apr 201827min

Today we’re starting a new special feature of the Copywriters Podcast. It’s called Reports from the Field. These are interviews with people who are not merely EXPERTS – they are also practitioners. Ri...

26 Mar 201830min

This week's episode is a little bit different. David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy. For those of you who might be u...

19 Mar 201835min

As a journalist, I was trained to do “news stories” and “feature stories.” A news story started with a quick, curiosity-provoking sentence hinting or outright telling what the story was about. A featu...

12 Mar 201829min

Story about recent critique client: a couple good ideas; 20. Mandy’s question about my creativity, from her podcast interview: Question 2: One other thing I noticed about reading your testimonials… yo...

4 Mar 201829min

Native Instruments purchase - $1200 for a hard drive filled with music software and virtual instruments. This cost me more than a lot of my guitars! I called my sales engineer at Sweetwater, Brian. Wh...

25 Feb 201827min

I got this small rubber ball to squeeze to strengthen the muscles in my left hand, when I started playing guitar again a couple years ago after a 40-year “break.” You want your copy to be as strong as...

18 Feb 201828min

On June 23, 1965, a group out of Detroit called The Contours released a record which became a big hit. The tune was written by written by Smokey Robinson and Bobby Rogers, and it was called “First, I ...

12 Feb 201835min