Episode 030 - What Copywriters Should Read, Part 1
When I first got into writing copy, I was having a hard time finding any good information about how to do it. So I took every seminar I could and read every book I could find. It was exhausting, and f...
13 Nov 201726min
Episode 029 - Negative Emotion - The Copywriter's Best Friend
The other day I was watching a TV interview with a Hollywood actor in his 80s. The interviewer asked him, "What do you think of all the new movies with special effects and robot characters?" The actor...
5 Nov 201727min
Episode 028 - Building Conviction In Your Prospects
I remember a few years ago I had had it up to here with all the bulky, complicated audio equipment cluttering up my house. I needed something simpler, faster, better. I called BH Photo Video in New Yo...
29 Okt 201733min
Episode 027 - Improving Copywriter Confidence
I saw a story on quora.com about Arnold Schwarzenegger. Before he became California's governor and while he was still a bodybuilder, he was walking down Venice Beach in southern California. Two young ...
23 Okt 201735min
Episode 026 - How To Avoid Hype In Your Copy
With a few years of success under my belt as a copywriter, I started to notice there were two types of clients who were approaching me. The first kind of client was way better at what they did than th...
15 Okt 201733min
Episode 025 - Writing in Your Client's Voice
Whenever you look at a bestselling book by a celebrity or a politician, the chances are better than good the so-called "author" didn't actually write it. A ghostwriter did. Good ghostwriters command f...
8 Okt 201731min
Episode 024 - Including Yourself in Your Copy
People always ask me, what's the difference between "copy" and "branding." My answer is: There's no difference between copy and good branding. It's copy and bad branding that are so different. Here is...
1 Okt 201732min
Episode 023 - Copywriting For Facebook Ads
Mike Shreeve joins us again to discuss what works (and what doesn't) when it comes to Facebook advertising. Topics covered include: - Could you take a few minutes to describe the Facebook ad landscap...
25 Sep 201739min
