Copywriters Podcast

As a journalist, I was trained to do “news stories” and “feature stories.” A news story started with a quick, curiosity-provoking sentence hinting or outright telling what the story was about. A featu...

12 Mar 201829min

Story about recent critique client: a couple good ideas; 20. Mandy’s question about my creativity, from her podcast interview: Question 2: One other thing I noticed about reading your testimonials… yo...

4 Mar 201829min

Native Instruments purchase - $1200 for a hard drive filled with music software and virtual instruments. This cost me more than a lot of my guitars! I called my sales engineer at Sweetwater, Brian. Wh...

25 Feb 201827min

I got this small rubber ball to squeeze to strengthen the muscles in my left hand, when I started playing guitar again a couple years ago after a 40-year “break.” You want your copy to be as strong as...

18 Feb 201828min

On June 23, 1965, a group out of Detroit called The Contours released a record which became a big hit. The tune was written by written by Smokey Robinson and Bobby Rogers, and it was called “First, I ...

12 Feb 201835min

Copywriting is a lot like magic. With good sales copy, you can hold a reader captive. You can take them on a journey and open them up a world of opportunities. You can spell out some words and cast a...

5 Feb 201835min

How does copywriting apply to a sales funnel? David Allan joins us to break it down. We start with the 5,000-foot view by exploring what funnels are and how they work. Then, David goes over some simp...

28 Jan 201832min

When I first started copywriting, I had a real disadvantage. I had been a journalist, and the underlying belief -- at the time -- was that people are rational: You simply give them the facts, for and ...

22 Jan 201829min